Brand Manager
About The Position
As Brand Manager supporting Main Event, you won’t just plan campaigns - you’ll orchestrate a year-round experience engine that keeps guests coming back for more. From can’t-miss events and crave-worthy menu drops to buzzworthy partnerships and cultural moments, you’ll connect every touchpoint into one seamless, high-energy brand story. The Brand Manager owns and executes the integrated 12‑month rolling brand calendar, strategically layering value, events, activations, national moments, PR, and F&B/LTO innovation—while aligning all supporting touchpoints and integration elements to drive incremental traffic and deliver profitable sales growth.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field
- 5+ years of overall brand/marketing experience
- Strategic thinker with excellent communication & presentation skills – able to articulate the brand POV and gain alignment across the organization.
- Strong creative nature & ability to deliver creative feedback rooted in strategy.
- Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders.
- Experience managing agency relationships, contracts & budgets.
- Business acumen – understanding of how to build a calendar strategy to deliver against short- & long-term sales goals.
- Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings.
- Fun Seeker – after all its games, activities & food!
Nice To Haves
- Restaurant industry experience strongly preferred
Responsibilities
- Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs.
- Manage multiple 360° calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results.
- Brief and lead external agencies and partners from planning to execution.
- Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end
- Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives.
- Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards.
- Manage new product rollouts, including cross-functional coordination and channel plan execution.
- Partner with the Culinary team to develop and launch limited-time offers (LTO’s), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment.
- Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution.
- Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team.
- Support additional brand and marketing initiatives as needed.
Benefits
- Exclusive discounts on food and games at D&B & Main Event
- Paid Time Off (PTO) that increases with tenure
- 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
- Medical, dental, vision and voluntary benefits
- Part Time/Full Time benefits available
- Livongo and Telehealth benefits
- 401k with company match following 6 months of employment
- Buster’s Legacy Fund (Supports Team Members during difficult Times)
- Employee Assistance Program (EAP) Offerings
- Work out facility on-site
- Employee Power Card | Free Video Games
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
