Brand Manager

CHG Healthcare•Midvale, UT

26d

About The Position

The Brand Manager in CHG Healthcare’s Corporate Marketing Division brings brand strategy to life through creative, well-executed campaigns. This hands-on marketer manages the day-to-day delivery of brand campaigns across channels, from creative development through launch, and tracks results to improve future execution. The role builds strong relationships with sales leaders and representatives to keep marketing connected to field needs. The position is based in Midvale, Utah, and reports to the Sr. Brand Director.

Requirements

Bachelor’s degree in marketing, communications, or business.
Seven or more years of marketing experience; brand or digital marketing experience is ideal.
Creative and resourceful, with the ability to generate campaign ideas and new ways to tell the brand story.
Strategic thinking and strong business acumen, with the ability to align marketing initiatives with company objectives.
Ability to build relationships across the organization.
Ability to work at a fast pace and be self-driven.
Ability to deal with ambiguity; experience in a complex industry or multi-brand organization.
Ability to manage multiple campaigns simultaneously and meet deadlines.
Strong verbal and written communication skills and ability to build trusting relationships with senior leadership.
Collaborative team player.
Adaptable and able to pivot as priorities or results change.
Data-informed approach and ability to adjust based on learnings; experience with brand health tracking, native campaign reporting, and Adobe Analytics.

Nice To Haves

Healthcare or staffing experience.
Advanced degree in marketing, business, or a related field.

Responsibilities

Manage day-to-day execution of the marketing plan, translating senior leadership’s strategy into campaigns and tactics.
Collaborate on annual strategic marketing plans and manage annual budgets.
Own brand positioning across campaigns and ensure executions reinforce the brand.
Apply audience-segment knowledge to address audience needs and motivations.
Develop creative campaign concepts, offers, and content that capture attention and differentiate the brand.
Write clear, inspirational creative briefs.
Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and the website.
Support content strategy throughout the sales funnel, from awareness to conversion, using informative and educational resources and storytelling.
Track and report campaign results, including reach, engagement, and conversion, and use data to improve future execution.
Support brand health tracking for awareness, consideration, and sentiment by gathering and synthesizing data for leadership.
Partner with sales leaders and representatives to understand day-to-day needs and provide marketing support.
Coordinate with marketing colleagues across growth, media, content, PR, website, and social to align messaging and timing.
Serve as a brand steward, maintaining consistent standards externally and across the organization.
Monitor competitors and industry trends and bring ideas and best practices to the team.
Provide guidance and support to other team members as needed.