Brand Manager
About The Position
The Brand Manager champions the growth and global strategy of a brand portfolio at Spin Master, a global children's toy, entertainment, and digital gaming company. The role collaborates with Product Development, Design, Engineering, and Sales to bring innovative toys to life and manages the product lifecycle from concept to shelf. It drives the critical path to meet development timelines and financial targets, oversees the brand’s P&L, directs marketing and media briefs, and partners with external licensors on key milestones. The Brand Manager also uses market performance data to identify commercial opportunities and delivers presentations to internal sales teams and global retail partners. The position is part of a fast-paced, hands-on organization with opportunities for impactful decision-making, advancement, and internal transfers. The anticipated California pay range is $89,000 to $118,700 per annum; actual pay depends on factors such as experience and education. Eligible employees may participate in company benefits, with eligibility varying by position, location, and applicable plans.
Requirements
- Deep understanding of consumer behavior, global markets, toy and entertainment categories, and emerging industry trends.
- Capability in managing brand P&Ls, running financial models, and identifying drivers of brand profitability.
- Strong business acumen, including the ability to analyze market share data and synthesize competitive insights.
- Experience driving complex, cross-functional project timelines from concept to commercialization.
- Outstanding communication skills and a track record of building persuasive stories and presenting to executive-level stakeholders.
- Ability to build collaborative partnerships, manage complex stakeholder relationships, and influence teams without direct authority.
- Agility in navigating organizational ambiguity and solving complex business problems with a consumer-first mindset.
Responsibilities
- Analyze global point-of-sale data, market trends, and competitive landscapes to generate product and marketing opportunities.
- Translate consumer insights and market performance data into business recommendations and commercial strategies.
- Identify cost-saving opportunities and address margin discrepancies to support the brand’s financial health.
- Champion the brand’s strategic vision with the core team and help ensure projects are delivered on time, on cost, and in compliance with quality standards.
- Maintain consistent, high-impact representation of the brand across global consumer touchpoints.
- Collaborate with Product Development, Design, Engineering, and Sales to bring products to life.
- Manage the product lifecycle from concept to shelf and drive the critical path to meet development timelines and financial targets.
- Oversee the brand’s P&L and direct marketing and media briefs.
- Partner with external licensors to align on key milestones.
- Present to internal sales teams and global retail partners.
Benefits
- Eligible employees may participate in medical, dental, and vision coverage, retirement savings programs, paid time off, paid holidays, wellness resources, life and disability insurance, employee assistance programs, and other company-sponsored benefits. Eligibility varies by position, work location, and applicable plans.
- Opportunities for future advancement and internal transfers.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
