Brand Manager (Contract)

Premier Nutrition•Emeryville, CA

2d•Hybrid

About The Position

Premier Nutrition Company (PNC) is a rapidly growing leader in the proactive wellness sector, known for its brands Premier Protein and Dymatize, and is part of BellRing Brands. Founded in 1997, PNC operates with a purpose-driven approach: 'Changing Lives with Good Energy.' The company fosters a culture of support, autonomy, connection, and belonging, which has been recognized by Great Place to Work™ for nine consecutive years and consistently ranks among Fortune Magazine’s Best Workplaces. PNC seeks individuals with a 'Challenger Mindset'—those who take smart risks, possess a relentless drive, and act decisively to build momentum and create long-term impact. This role is a key marketing leadership position for Premier Protein International, focusing on driving brand growth in Canada and Costco International. The Brand Manager will be responsible for strategic planning, managing agency partners, and delivering integrated marketing communications (IMC) results to maintain the brand's #1 market share position. The role reports to the Director of International Marketing.

Requirements

Bachelor’s degree required in any field
4+ years of relevant Brand Management experience required
Passion or experience in the sports nutrition or general nutrition consumer packaged goods (CPG) industry.
Ability to influence and lead others
A strong results orientation
Self-starter – comfortable ‘figuring it out’
Strong project management skills
Quantitative strength –very comfortable with numbers
Strong verbal and written communication skills
Cross-functional project team experience

Responsibilities

Manage P&L and marketing budget decisions in partnership with Director of International Marketing to meet fiscal targets.
Lead annual brand planning process from strategy development to tactical recommendations that align with consumer insights, brand strategy, customer needs, and financial objectives.
Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics.
Identify new opportunities in key markets by leveraging POS/shopper data and partnering with Sales team to adapt to changing market conditions, spurring growth or defending against threats.
Be the internal expert of your business through ongoing analysis of sales performance, trends, and consumer behavior – providing guidance for monthly, quarterly, and annual deliverables such as consumption forecasting and long-term planning.
Manage day-to-day relationships with creative, media, and PR agency partners to develop amazing creative, full-funnel marketing executions, and paid and earned coverage that support our brand growth in Canada.
Collaborate with IMC team to develop and execute effective marketing communication plans for Canada that drive the business, build brand love, and set Premier apart from competition.
Lead national and account-specific shopper marketing planning to expand retail presence & drive trial.
Analyze results post-program & incorporate learnings into future strategies and tactics.
Identify and prioritize opportunities, rooted in customer and consumer insights, to develop new product initiatives that expand the brand into new flavors, channels, and markets.
Serve as brand lead on product commercialization projects, partnering closely with key cross-functional groups including Project Management, Creative Services, Regulatory, QA, R&I, Operations, and Finance.
Lead marketing activation plans for new launches, from packaging development to IMC incorporation.
Develop and deliver strong customer sales stories, in partnership with Sales Planning, to ensure successful sell-in and deliver strong launch results.