Brand Content Creator (Contract)

FinchNew York, NY
Hybrid

About The Position

Finch is building the infrastructure to make justice radically more accessible, starting with personal injury. Our modern approach to consumer law automates administrative work and prioritizes clients. In just over a year, Finch has grown 10x, raised a $20M Series A, and become the pre-litigation partner of choice for top personal injury firms nationwide. Finch combines expert operators with purpose-built AI to handle every step of pre-litigation, from intake and claim opening to medical records, lien management, and demands, with humans leading every case. Finch is backed by prominent investors and is rebuilding how the law serves everyday Americans.

Requirements

  • Portfolio demonstrating phone-first content creation and editing, showcasing an understanding of what makes content engaging and shareable.
  • Proficiency with current AI tools and the ability to build personal workflows for solo content production, with bonus energy for AI video and graphics.
  • Ability to adapt a single story across multiple channels (LinkedIn, paid ads, organic) and tailor messages for different audiences.
  • A strong bias for action and a preference for shipping multiple pieces of content to learn from, rather than over-polishing a single piece.
  • Comfort working with individuals across the company, including founders and engineers, to extract compelling material for content.

Nice To Haves

  • Familiarity with the legal industry, legal operations, or B2B services, or a genuine interest in learning about the paralegal/case-manager world.
  • Hands-on experience with paid social media, including building ad creative and optimizing for paid objectives.
  • Experience with motion graphics and short-form video editing.

Responsibilities

  • Create a steady stream of scroll-stopping, phone-first content across every platform, acting as a one-person production team with provided equipment and AI tools.
  • Adapt a single idea into multiple formats for different channels, including native organic, paid, and LinkedIn versions, understanding the optimal message for each.
  • Showcase Finch's deep expertise and personality by transforming raw material from founders, customers, the growth team, and engineers into content with a distinct point of view.
  • Ensure consistent visibility for key Finch leaders on LinkedIn by identifying relevant themes and maintaining a steady posting cadence.
  • Maximize content output by repurposing interviews or customer stories into a week's worth of content, utilizing AI workflows to reduce editing time.
  • Maintain active engagement on channels by responding to comments and direct messages promptly.

Benefits

  • Access to all the equipment and AI tools needed (and wanted).
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