Content Creator
About The Position
We’re looking for a Content Creator who lives and breathes social media, content, and storytelling. This role bridges strategy and execution, taking ideas from concept to creation, production, optimization, and measurement. You’ll partner closely with our Social Strategist, Account Teams, and TBL Studios production team to create content that not only looks great, but drives meaningful business results. This isn’t simply a production role. We’re looking for someone who naturally identifies opportunities, stays ahead of trends, thinks creatively, and takes ownership of growing our clients’ social presence as well as The Brand Leader’s own channels. The ideal candidate is equal parts creator, strategist, producer, and problem solver, capable of moving quickly while maintaining a high creative standard. This role will be a full-time, salaried position and is expected to be in the office in our Greenville, SC location.
Requirements
- Demonstrated experience creating high-performing video and photography content for brands.
- Strong understanding of major social platforms, trends, algorithms, and evolving content formats.
- Proficiency with video and photo editing tools including Premiere Pro, CapCut, Final Cut Pro, Lightroom, and Photoshop.
- Ability to think strategically while executing creatively.
- Self-motivated with exceptional ownership and accountability.
- Comfortable balancing multiple clients, priorities, and deadlines in a fast-paced agency environment.
Nice To Haves
- Agency experience is a plus, but curiosity, initiative, and creative instinct matter more.
Responsibilities
- Collaborate with strategists to translate business objectives into engaging, platform-native content.
- Develop content concepts, recurring series, and creative ideas that support client goals.
- Proactively identify trends, cultural moments, and emerging formats worth leveraging.
- Bring fresh ideas to clients and internal teams without waiting for direction.
- Shoot and edit short-form video content including product, lifestyle, UGC-style, talking head, behind-the-scenes, and trend-driven formats.
- Capture and edit photography for product, lifestyle, and brand storytelling.
- Translate creative briefs and brand guidelines into compelling, on-brand content.
- Know when content calls for polished production versus authentic, in-the-moment storytelling.
- Work alongside the TBL Studios team to maximize both planned productions and spontaneous content opportunities.
- Own the content pipeline for assigned brands from strategy through final delivery.
- Turn larger productions into weeks or months of usable social content.
- Capture opportunistic content whenever the moment presents itself.
- Deliver organized, on-time assets ready for publishing by account teams.
- Understand how content performance influences future creative decisions.
- Regularly review engagement, reach, and content performance to identify what’s working.
- Recommend improvements and iterate creative based on audience behavior and platform trends.
- Continuously test new formats, hooks, editing styles, and storytelling approaches.
- Help elevate The Brand Leader’s own social channels through original content, thought leadership, behind-the-scenes storytelling, and studio work.
- Act as an ambassador for the agency’s creative culture and point of view.
Benefits
- Medical, dental, vision, short- & long-term disability, accident insurance and life insurance options
- Flexible time and unlimited vacation (after the first 90 days)
- Retirement plan with employer match
- Bagel Thursdays
- Team Activities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
