Associate Brand Manager / Brand Manager
About The Position
Califia Farms is seeking a talented brand marketer to join our Brand Management team. We are open to filling this position at either the Associate Brand Manager or Brand Manager level, depending on the selected candidate’s relevant experience, demonstrated capabilities and readiness to assume the scope of the role. At either level, this individual will translate consumer, category and business insights into strategies and initiatives that build our brands and drive sustainable growth. The successful candidate will work closely with cross-functional partners across Insights, Sales, Finance, Innovation, R&D, Operations and Creative. This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays.
Requirements
- 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline (for Associate Brand Manager)
- 3-4 years of progressive brand management or closely related CPG marketing experience (for Brand Manager)
- Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
- Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
- Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
- Strong communication, presentation, and influencing skills
- Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
- Passion for building brands, understanding consumers, and driving business results
Nice To Haves
- MBA preferred, not required
Responsibilities
- Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
- Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
- Develop and manage project timelines to ensure successful execution of key business initiatives
- Translate consumer, market, and competitive insights into actionable business recommendations
- Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
- Collaborate with Sales and other partners to develop effective selling materials and marketing assets
- Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives
Benefits
- Employee benefits program
- Bonus program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
