Brand Manager

Piping Rock•Bohemia, NY

13d

About The Position

Be at the forefront of the future of health and wellness while helping drive growth for one of our most dynamic brands — Vitafusion Brand Vitamins. This role offers the opportunity to work in a fast-paced, entrepreneurial environment where innovation, ownership, and collaboration are key. Our Brand Manager will be accountable for the day-to-day management of the Vitafusion brand, the development and commercialization of new products, P&L management, monthly sales forecasting, innovation project management, packaging and pricing strategy. This role blends brand strategy, operations, analytics, product commercialization, and cross-functional leadership to drive growth and profitability.

Requirements

Bachelor’s degree or equivalent experience required
5+ years in product/brand marketing; experience in the CPG industry a plus
Ability to understand how to identify/interpret trends
Analytic & strategic thinking along with financial planning experience and creative thinking
Proven experience in planning, delivering, and measuring direct marketing campaigns
Advanced Excel and power point skills is a must
Must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Nice To Haves

experience in the CPG industry a plus

Responsibilities

Help drive strategic brand planning; managing the execution of the marketing plan to ensure efficient and effective use of the budget
Create strategy for new launches and work directly with COGS to inform pricing
Management of Vitafusion product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy.
Brief marketing, eComm, web and digital teams on new item launches, ensure copy and creative assets are developed per brand guidelines and ready in time for launches
Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams
Driving growth and profitability of the Vitafusion brand
Developing and enforcing brand guidelines across all facets of marketing
Competitive brand, trend and sales analysis using POS and Nielsen Data
Review and ensure the profitability of promotional activity
Monthly sales forecasting and inventory analysis and planning to ensure proper in-stock levels
Lead the development of new items from artwork kick off
Managing vendor relationships
May oversees advertising, events and public relationships
Managing the end-to-end process of Vitafusion marketing, distribution and promotional programs