Brand Manager
About The Position
KISS is seeking a strategic, commercially minded Brand Manager to lead planning and go-to-market execution for the nail portfolio. This role sits at the intersection of product, marketing, and retail — translating consumer insights and brand strategy into campaigns, channel plans, and product narratives that drive growth across mass, drug, e-commerce, and specialty channels. The ideal candidate combines analytical rigor with creative instinct: equally at home reading a retailer sell-in deck and a digital marketing brief, with a clear understanding of how to build brands in a digital-first, influencer-driven beauty landscape — including paid social, content strategy, platform execution, and performance analytics.
Requirements
- 6–10 years of progressive experience in brand management, product marketing, or category strategy — preferably in beauty, fashion, personal care, or consumer goods
- Proven track record developing and executing go-to-market strategies across multiple retail channels and digital platforms
- Fluency in social-first marketing, influencer-driven brand building, and paid digital campaign management
- Exceptional cross-functional collaboration and communication skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 8 - 13 years of relevant experience or industry exposure in a related field
- Brand Building
- Brand Strategy
- Consumer Research
- Bachelor of Arts (B.A) (Required)
Nice To Haves
- Direct experience in the fashion, or beauty category
- MBA or advanced degree in Business, Marketing, or a related field
- Familiarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamics
- Background in digital programs, influencer campaign planning, or creator partnerships
- Experience with e-commerce content strategy, PDP optimization, or DTC brand building
- Korean language proficiency (required for internal alignment)
Responsibilities
- Own the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends
- Build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows
- Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance
- Track beauty, Fashion and nail trends, influencer activity, and platform behaviors — feeding actionable insights back into planning cycles
- Lead consumer insight synthesis in close collaboration with eCommerce, Retail, and Social teams
- Drive the end-to-end product development process from concept to launch — encompassing ideation, packaging, pricing, positioning, and go-to-market planning
- Manage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operations
- Plan and execute paid digital campaigns in partnership with media and performance teams; define targeting, creative brief, and KPIs
- Monitor campaign performance and analytics dashboards across all digital channels; leverage data insights to optimize content, targeting, and spend in real time
Benefits
- Premium Medical Insurance Coverage
- 401(k) Savings Plan
- Paid Time Off (PTO) based on seniority
- Paid Holidays
- Annual Bonus Plan
- Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
- Summer Fridays
- Complimentary Gourmet Breakfast, Lunch, and Dinner
- Relocation Support for New Hires
- Work Anniversary Recognitions
- Congratulatory & Condolence Gifts
- Employee Referral Bonus Program
- License/Certification Reimbursements
- Corporate Employee Discounts
- Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
- Commuter Support (Shuttle Bus Program and EZPass Support)
- Vehicle Perks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
