Brand Manager

St. Croix Hospice•Mendota Heights, MN

26d•$90,000 - $105,000•Onsite

About The Position

The Brand Manager manages and contributes to the organization’s day-to-day production design needs, executes and evolves the brand, and develops visual campaigns that strengthen brand awareness, preference, and company growth. This working-leader role combines design team management with hands-on design work across campaigns, content, digital experiences, community engagement, and internal brand alignment. The role partners closely with clinical, operations, business development, HR, and vendor teams under the direction of the Vice President of Marketing & Communications. Candidates must submit a portfolio. The role maintains brand architecture, messaging frameworks, and visual standards; supports integrated campaigns across paid, owned, and earned channels; and strengthens referral and recruitment journeys. It leads visual content and storytelling, manages digital brand design, protects brand and compliance standards, oversees creative development, supports internal brand adoption, and creates and approves design materials. It also manages budgets and vendors, evaluates approved AI and other tools, improves team workflows and shared assets, and collaborates with stakeholders to move projects from concept through delivery. The position is based at the Administration location in Mendota Heights, Minnesota. Travel is required. The salary range is $90,000–$105,000 annually. Compensation may also include employee benefits such as medical, dental, vision, and pet insurance; disability and life insurance; paid time off; and a 401(k) retirement plan, subject to plan terms and eligibility.

Requirements

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field, and/or 5–7 years of progressive graphic design experience, including branding, campaign planning, and content development.
Submit a portfolio showcasing knowledge of brand fundamentals, including positioning, voice, tone, visual identity systems, and storytelling.
Strong writing and editing skills with an audience-appropriate voice.
Experience managing vendors or agencies and coordinating multiple stakeholders in a matrixed environment.
Comfort working in a fast-growing organization.
Experience managing direct reports, implementing AI or other technology, and producing a high volume of day-to-day production design work.
High attention to detail, strong project management skills, and ability to manage multiple priorities and deadlines.
Ability and experience using Microsoft Office Suite, Adobe Creative Suite, and PCs.
Ability to meet the physical requirements of pushing, pulling, lifting, and carrying up to 15 pounds, and occasionally up to 30 pounds, with reasonable accommodation where applicable.
Ability to travel as required.

Nice To Haves

Healthcare, marketing, and/or communications experience is a plus but not required.
Experience with Teams, Freshservice, and Monday.com is optional.

Responsibilities

Balance hands-on production design work with design team management, providing production management, creative judgment, collaboration, brand insight, and implementation.
Maintain brand architecture, messaging frameworks, and visual standards that reflect the organization’s mission and distinguish its hospice services and employer brand.
Support annual plans and execute integrated campaigns across paid, owned, and earned channels, including digital, social, web, intranet, email, print, community outreach, and events.
Align messaging, sales enablement materials, and experiences for referral partners; support Talent Acquisition in building the employer brand and increasing recruitment engagement.
Translate sensitive topics into engaging content across print, web, social, video, and internal communications.
Improve branding and visual representation across tools, materials, and channels while ensuring accessible, clear, compassionate, and engaging experiences.
Ensure design, imagery, tools, materials, and messages align with privacy, consent, and healthcare marketing standards.
Manage creative briefs, reviews, and approvals to ensure quality, consistency, and timely delivery.
Identify opportunities to help teams communicate consistently and represent the brand internally and externally.
Create and approve day-to-day graphics, tools, and other design materials for the organization.
Oversee brand and design budgets, contracts, and vendor relationships.
Evaluate, propose, and implement approved AI and other tools to improve efficiency and design, strengthen branding, and differentiate the organization.
Improve design workflows, catalog shared assets, and standardize templates to increase efficiency, consistency, and turnaround time.
Collaborate with organizational stakeholders to clarify requirements, reduce revisions, and keep projects moving from concept through final delivery.
Perform other duties as assigned.