Brand Manager

Shimano North America Holding•Ladson, SC

4h•Hybrid

About The Position

Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands. We are seeking a Brand Manager to join our Fish team! At Shimano, we welcome your talent, innovation, and enthusiasm. We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more. Job Summary: The Brand Manager represents Shimano's family of brands and coordinates production of all promotional efforts driving growth and market performance. This role is responsible for the strategic development, distribution, monitoring, cataloging and trafficking of marketing content based around consumer insight, commercial strategy and execution building mental and physical availability. Success in this position is to seamlessly organize and develop and distribute marketing content by working with sales, supply chain, product, overseas divisions and eBusiness teams.

Requirements

5 - 7 years prior experience in a marketing or brand manager position is required.
Ability to demonstrate and explain product technologies, features, and benefits.
Detailed knowledge of digital and traditional marketing, advertising, and promotion.
Strong creative skills, problem-solving skills, and presentation skills.
Exceptional time management and planning skills.
Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
Ability to work without direct supervision.
Must have a "can do" attitude, leadership skills, and the ability to motivate others.
Mid to high-level computer skills. Experience using Microsoft Office Suite, project management platforms and Digital asset management platforms.
Bachelor’s degree in marketing or equivalent experience

Nice To Haves

Outdoor Industry and fishing knowledge and skills preferred.
Agency management experience and skills preferred.

Responsibilities

Execute consumer-facing marketing efforts and brand messages of the Shimano family of brands
Manage global marketing promotions and creative requests for the North American Market
Manage content flow of internal systems: Salsify, Brand Folder, Frame IO and Monday
Develop and manage marketing project boards and planning
Implement solutions that meet marketing strategies from concept to completion in coordination with the marketing and sales teams
Develop and manage content map that displays existing content assets and highlights content needs
Execute the creative development process, from brief review to production and use.
Effectively execute the brands' positioning, identity, and marketing messages.
Collaborate with product team, marketing team and outside vendors to ensure product positioning and messages are aligned corporate strategy, and brand identity.
Review work performed to ensure consistency across all media channels.
Traffic and catalog content to support campaigns, including owned media assets, digital media assets and new content assets.
Assist in the development of Merchandising/Fixture/POP collateral/ Event support
Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders, and external partners
Own and project manage marketing campaign plans and calendars
Communicate new content initiatives and operating results throughout the organization
Interact with global Shimano offices to coordinate all marketing efforts
Ensure content marketing efforts support SEO, AI and keyword targeting
Support and enhance digital media marketing efforts with focused content management and measure effectiveness.
Collaborate with Senior Marketing Manager and Digital Marketing Manager to evaluate channels and mediums to determine the best opportunities to engage target audiences.
Ability to effectively toggle between strategic thinking and tactical execution
Hold team accountable to sales and digital schedules
Manage and traffic JIRA system tickets to ensure on time delivery
Ensure consistency in naming conventions for Salisify integration
Interact with the corporate team on brand development efforts of all brands.
Demonstrate product features and benefits to customers and consumers through hands-on experiences, such as fishing, to inform purchases and create positive, memorable experiences.
Assist other departments of the Fishing Division as needed or assigned.
Always represent the company professionally and knowledgeably.