Brand Manager

BIC•Shelton, CT

62d

About The Position

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission. The Brand Manager, Flame for Life is a P&L owner and business leader accountable for driving profitable growth, market share expansion, and brand equity across channels. This role requires a general manager mindset—balancing strategy and execution, creativity and analytics, short-term delivery and long-term value creation. This leader will build plans that outperform targets, continuously challenge assumptions, and proactively course-correct to beat the plan, not simply deliver against it. Success requires strong cross-functional leadership, comfort operating through ambiguity, a high degree of analytical rigor, and a bias for action.

Requirements

Bachelor’s degree required; MBA strongly preferred.
4–6 years of experience in CPG Brand Management or Marketing, with increasing scope and accountability.
Proven experience owning and executing brand strategies with measurable commercial impact.
Strong working knowledge of syndicated data (IRI, Nielsen Scantrack, panel data) and demonstrated analytical rigor.
Demonstrated ability to manage budgets, evaluate ROI, and connect marketing investment to financial outcomes.
Exceptional analytical, strategic, and creative problem-solving skills.
Strong executive communication and presentation capabilities.
Experience leading agency partners and cross-functional and global teams.

Responsibilities

Own delivery of annual and multi-year P&L, revenue, profit, and market share targets, with full accountability for performance outcomes.
Develop and execute brand growth strategies rooted in consumer insight, customer dynamics, and financial rigor.
Continuously track performance versus plan, identify risks and opportunities early, and take decisive action to outperform targets.
Lead development and execution of integrated marketing and promotional plans across channels, ensuring clear ROI, commercial impact, and scalability.
Drive disruptive, insight-led creative campaigns across traditional, digital, social, and in-store touchpoints.
Shape the short- and long-term innovation pipeline, providing strategic input into new product development, local adaptations, and portfolio optimization.
Lead go-to-market execution across channels, working hands-on with Sales and Category teams to translate brand strategy into customer-winning programs.
Partner directly with customer teams to support presentations, category selling stories, activation strategies, and sell-in materials.
Ensure brand strategies are grounded in retailer-specific insights, customer needs, and in-store realities while remaining scalable across customers.
Partner closely with Global Marketing and cross-regional teams to align on brand strategy, existing item roadmaps, and innovation priorities.
Lead and influence the local adaptation process, ensuring global strategies are optimized for U.S. market needs, customers, and channels.
Act as a strong voice for the region, balancing global alignment with local commercial impact.
Oversee day-to-day brand operations, including budget ownership, ROI measurement, invoicing, SKU management, and custom item development.
Leverage syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to diagnose issues, identify growth opportunities, and inform decision-making.
Effectively organize, analyze, and synthesize complex data into clear insights and actionable recommendations for senior leadership and cross-functional teams.
Balance speed and rigor—making high-quality decisions with imperfect information when needed.
Lead and influence cross-functional teams (Sales, Finance, Supply Chain, R&D, Global Marketing, Agencies) to align priorities and deliver results.
Act as a connector and integrator, ensuring teams move faster, smarter, and with shared accountability.
Influence without authority through credibility, clarity, and strong business acumen.