Brand Manager, NIVEA

Beiersdorf • Stamford, CT

24d • Hybrid

About The Position

We care for skin. We care for our people. It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you’ll find: A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported Flexible teams that enjoy a challenge and the ability to make an impact A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow A culture that lives by its core values of care, trust, simplicity, and courage

Requirements

• BS/BA in Science-based degree and/or Marketing (MBA a plus)
• Minimum 5+ years brand management/marketing experience (consumer packaged goods preferred)
• Passionate individual with an entrepreneurial spirit and desire to grow the business
• Proven track record of driving brand growth with limited investment and resources
• Strong strategic, analytical, and problem-solving skills
• Strong collaborator who can lead and influence cross-functional teams to drive business projects and results
• Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management
• Must have strong communication, presentation and interpersonal skills
• Must be results-oriented, self-starter, demonstrating the ability to lead and motivate others
• Creative thinking and flexibility - ability to multitask in a fast-paced environment
• Digital and e-commerce experience is a plus
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus

Nice To Haves

• MBA a plus
• Digital and e-commerce experience is a plus
• SAP experience a plus

Responsibilities

• Leads development of NIVEA’s HBL Marketing Plan to achieve top line sales, profit and market share.
• Works on go to market strategies and activation opportunities, developing strategic business recommendations with Senior Brand Manager.
• Cross-functional team collaboration with strong brand stewardship and project management (day-to-day business and execution of the innovation pipeline)
• Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers.
• Translate business analysis into action plan for business.
• Strategic analysis of consumer in-market trends and competition performance to derive conclusions for a winning product strategy & execution.
• Feed insights into development of global strategy and innovation pipeline.
• Manage innovation pipeline localization: including launch strategy and partnering with sales strategy & category management to develop winning strategies, sell-in stories for customers and volume commitments.
• Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.
• Work closely with Supply Chain, R&D and legal on project implementation.
• Partner with Shopper & Customer Marketing/Revenue Growth Management/Sales Strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers.
• Ensure consistent execution across touch points
• Development of presentations showcasing business to various audiences and executive teams
• Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.

Benefits

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level