Brand Manager (all genders)

Contabo

22h•Hybrid

About The Position

We are looking for a full-time, permanent Brand Manager to join our team. We operate remote-first within Germany, offering flexibility for hybrid or on-site work near our locations. As the Brand Manager, you will be responsible for a critical project: managing and evolving our brand. With over 250,000 customers globally and a strong presence in developer and infrastructure communities, we are shifting our focus from a VPS-centric position to becoming Europe's leading AI Cloud Inference Provider. The strategy is defined, an agency is on board, and the direction is clear. Your role will be to take ownership of the execution, manage the agency relationship, drive the messaging architecture for both product identities, and ensure a consistent rollout across all customer-facing channels including website, product UI, API documentation, email, paid media, and social media.

Requirements

Proven experience in developing brand strategy and identity (verbal and visual) from brief to delivery.
Track record of managing external agency relationships end-to-end (briefings, feedback rounds, sign-offs).
Real familiarity with B2B/B2C tech audiences, particularly developers and infrastructure engineers.
Experience in project management across cross-functional teams, including milestone tracking and stakeholder alignment.
5+ years in brand management or brand strategy, with significant experience in B2B tech, SaaS, cloud infrastructure, or developer-focused products.
English C1/C2 (working language).
German B2+.

Nice To Haves

Experience with brand tracking and measurement (sentiment, Share of Voice, brand recall surveys) and using data for decision-making.
Hands-on experience with tools like Peec.ai or Brand24, GA4, Figma, Confluence/Jira, and at least one CMS.
AI usage fluency.
SEO and content strategy fundamentals.
Understanding of GAIO/LLM visibility.
Experience in a PE-backed or VC-backed environment.
Spanish or Portuguese language skills.

Responsibilities

Manage the branding agency end-to-end, including briefings, feedback rounds, milestone tracking, and sign-offs.
Develop the messaging architecture and tone of voice for both product lines.
Create brand guidelines, design tokens, and all necessary rollout-ready assets.
Drive the rollout of brand initiatives across all customer-facing touchpoints: website, product UI, API docs, email, paid media, and social.
Brief and quality-control content output from internal and external contributors.
Collaborate with the PR Manager to maintain the PR story pipeline.
Set up and manage brand tracking across Peec.ai, GA4, sentiment analysis, and Share of Voice.
Report brand tracking results directly to the Head of Creative Marketing and the CMO.
Ensure brand consistency and localization as the company expands into EU, US, and LATAM markets.
Manage stakeholders effectively across Product, Support, SEO/GAIO, and PR teams, despite not having direct authority.

Benefits

Work the way that fits your life – Remote or hybrid with flexible hours.
Same technical equipment at home as in the office.
Workation across the EU and in our summer office in Mallorca.
Access to EGYM Wellpass and thousands of fitness and wellness facilities.
Attractive discounts on many products and services through our corporate benefits program.
30 days of vacation plus additional days off on Christmas Eve and New Year’s Eve.
An extra day off to get involved in social activities through our Volunteer Day.
Individual professional and personal development opportunities.
Modern, conveniently located offices across our European locations.
Work in an international environment shaped by diversity.
Company events and team activities.