Brand Manager

Truth Initiative • Washington, DC

31d • $83,000 - $88,000 • Hybrid

About The Position

The Brand Manager is a member of Truth Initiative’s Marketing Department, a team which directs all marketing initiatives for the organization and EX Program – our industry leading resource that helps people quit nicotine addiction. The Brand Manager will play a key role in executing digital and social campaigns for EX Program, particularly in the influencer and partnerships space. EX Program’s collective of “quitting influencers” ranges from micro to mega/VIP talent, all of whom create content with the purpose of encouraging others to quit nicotine. The ideal candidate for this role is highly organized, in tune with youth and young adult culture, and can quickly adapt to performance analysis and insights.

Requirements

• Bachelor’s degree with 4-6 years of experience in brand marketing, including digital and social
• Track record of successful contribution to modern media campaigns
• Direct experience in youth or young adult marketing a plus
• Competency in project management tools such as Monday.com and Basecamp
• Strong personable skills as a brand ambassador
• Proactive, confident leader
• Comfortable in a fast-paced, data and results-driven environment
• Highly tuned-in to youth culture and social media

Nice To Haves

• Experience working with influencers and/or creators

Responsibilities

• Represent Truth Initiative organization and EX Program brand with external partners, including agency partners, talent, clients, etc.
• Manage production of influencer and partner organic and advertising content from brief to delivery, sharply maintaining internal project management systems and media trackers
• Work closely with internal and external creative teams to produce frequent and ongoing custom ad cutdowns
• Work closely with analytics to translate performance data into insights and then action
• Monitor evolving social and influencer landscape, periodically recommending new marketing strategies and tactics
• Manage cross-team collaboration internally with communications, PR, research, legal, and policy teams

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level