Brand Manager, TUMS

Haleon • Warren Township, NJ

6d • $142,282 - $195,635 • Hybrid

About The Position

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. As Brand Manager, TUMS, you will help accelerate the growth of the #1 market share leader in heartburn relief, shaping what’s next for one of Haleon’s most iconic brands. You’ll lead a high-performing team and play a pivotal role in driving innovation, cultural relevance, and breakthrough consumer engagement—unlocking new ways for TUMS to win with today’s consumers. This role is built for a modern and experienced brand builder—someone who moves fast, challenges conventions, and turns insight into action to fuel growth.

Requirements

• 5+ years of brand marketing experience (experience in innovation, digital, or social strongly preferred)
• Proven ability to launch or scale new products, platforms, or ideas
• Strong project management and cross-functional leadership skills
• Experience managing agency partners and external vendors
• Solid business acumen, including financial ownership and performance management

Responsibilities

• Serve as a key voice for TUMS in innovation development, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy
• Partner with the Brand Director on commercial planning and long-term growth strategy
• Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution
• Lead performance tracking discipline, translating POS and panel data into clear actions and impact
• Own delivery of 360° marketing plans for priority innovation launches, driving strong in-market performance with agility
• Lead claims development and in-market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams
• Champion social-first and creator-led work that drives relevance, talkability, and brand momentum
• Partner with agencies to deliver bold, platform-native creative that breaks through
• Partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are
• Use data and insights to continuously test, learn, and accelerate performance
• Manage and develop a team of Associate Brand Managers, fostering a high-performing, growth-oriented culture

Benefits

• Competitive pay
• Comprehensive benefits program
• Generous 401(k) plan
• Tuition reimbursement
• Time off programs
• 6 months paid parental leave
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family
• Discretionary bonus based on the achievement of key business performance
• Other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed