Brand Manager, TUMS

GSK • Warren, NJ

4d • Hybrid

About The Position

As Brand Manager, TUMS, you will help accelerate the growth of the #1 market share leader in heartburn relief, shaping what’s next for one of Haleon’s most iconic brands. You’ll lead a high-performing team and play a pivotal role in driving innovation, cultural relevance, and breakthrough consumer engagement —unlocking new ways for TUMS to win with today’s consumers. This role is built for a modern and experienced brand builder —someone who moves fast, challenges conventions, and turns insight into action to fuel growth.

Requirements

• 5+ years of brand marketing experience (experience in innovation, digital, or social strongly preferred)
• Proven ability to launch or scale new products, platforms, or ideas
• Strong project management and cross-functional leadership skills
• Experience managing agency partners and external vendors
• Solid business acumen, including financial ownership and performance management

Responsibilities

• Serve as a key voice for TUMS in innovation development, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy
• Partner with the Brand Director on commercial planning and long-term growth strategy
• Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution
• Lead performance tracking discipline, translating POS and panel data into clear actions and impact
• Own delivery of 360° marketing plans for priority innovation launches, driving strong in-market performance with agility
• Lead claims development and in-market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams
• Champion social-first and creator-led work that drives relevance, talkability, and brand momentum
• Partner with agencies to deliver bold, platform-native creative that breaks through
• Partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are
• Use data and insights to continuously test, learn, and accelerate performance
• Manage and develop a team of Associate Brand Managers, fostering a high-performing, growth-oriented culture

Benefits

• Competitive pay
• Generous 401(k) plan
• Tuition reimbursement
• Time off programs
• 6 months paid parental leave
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family
• Discretionary bonus based on the achievement of key business performance
• Other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed