Brand Manager, NUK

Newell Brands • Atlanta, GA

3d

About The Position

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Their culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership, fostering a high-performing, inclusive, and collaborative environment. The Brand Manager, Global position on NUK will support the development and execution of global innovation and growth initiatives. This role is a critical team member responsible for ensuring collaboration, communication, and strong execution of global plans across all regions and countries. The manager will oversee the business with a focus on increasing gross margin and overall brand profitability, collaborate across all key functions globally, and communicate regularly with regions and countries to ensure proper adaptation of the global brand strategy, positioning, architecture, innovation, and marketing plans. The role also involves refining the global brand strategy and positioning in partnership with the leadership team to align with market trends and consumer insights. The ideal candidate should have at least 3 years of brand management and innovation leadership experience, coupled with a proven ability to drive omnichannel growth in multiple sales channels.

Requirements

• A four-year college degree
• 3+ years of brand management experience
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
• Prior experience in CPG (Consumer Products) or a Durables organization
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Demonstrated ability to deliver results

Nice To Haves

• MBA

Responsibilities

• Help embed the global brand positioning globally by working with local countries and regions
• Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets; Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Lead portions of innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
• Contribute to the global annual brand planning process with input from the local brand team
• Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
• Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level