brand manager I, North American Coffee Partnership
About The Position
The Brand Manager I will join Starbucks’ Global Channel Development team and support innovation for the North American Coffee Partnership (NACP), Starbucks’ partnership with PepsiCo. The role focuses on developing the next generation of ready-to-drink (RTD) beverages, contributing to established brands, bringing Starbucks coffeehouse beverages to RTD formats, and developing new products. The position combines Starbucks’ brand and beverage expertise with PepsiCo’s consumer knowledge and go-to-market capabilities. The role is part of the innovation team and will drive near-term product development and launches while supporting a three-to-five-year innovation pipeline. The Brand Manager will collaborate with marketing, sales, and cross-functional partners at Starbucks and PepsiCo to develop consumer-facing messaging and influence go-to-market strategies. The position is onsite four days per week.
Requirements
- At least 3 years of experience in a role supporting marketing, brand management, or product management.
- At least 3 years of experience leading development of new or existing products or strategies from conception through implementation.
- Bachelor’s degree or four years of U.S. military experience in a related MOS/C.
- Progressive experience in product innovation, brand management, marketing, retail, or strategy consulting; the posting indicates 5–7 years.
- Progressive experience leading large, cross-functional projects, especially projects with significant ambiguity, and gaining alignment across multiple levels of leadership.
- Experience building or collaborating on consumer learning plans.
- Ability to synthesize consumer and sales data into data-driven recommendations and strategies.
- Ability to balance multiple priorities and meet deadlines despite shifting scope.
- Clear, concise oral and written communication skills.
- Ability to work independently and as part of a team.
- Ability to resolve issues or debates across multiple stakeholders independently in most situations.
- Strong interpersonal skills.
Nice To Haves
- MBA.
Responsibilities
- Develop and launch new RTD products, including briefing, consumer learning plans, packaging graphics, and product formulation.
- Support development of the three-to-five-year innovation pipeline using macrotrends, consumer insights, and business insights.
- Collaborate with marketing and sales teams to develop customer- and consumer-facing messaging and influence go-to-market strategy.
- Influence and inspire internal and external cross-functional partners across Starbucks and PepsiCo.
- Lead large cross-functional projects and gain alignment with leaders and stakeholders.
- Synthesize consumer and sales data into data-driven recommendations and strategies.
- Manage multiple priorities and deadlines, including when project scope shifts.
Benefits
- Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
- Short-term and long-term disability.
- Paid parental leave and family expansion reimbursement.
- Paid vacation from date of hire and accrued sick time.
- Eight paid holidays and two personal days per year.
- 401(k) retirement plan with employer match for eligible partners.
- Discounted company stock program (S.I.P.) and Starbucks equity program (Bean Stock).
- Incentivized emergency savings and financial well-being tools.
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
- Student loan management resources and access to other educational opportunities.
- Backup care and DACA reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
