brand manager I, North American Coffee Partnership

Starbucks • Seattle, WA

6d • Hybrid

About The Position

The Brand Manager I will join Starbucks’ Global Channel Development team and work on the North American Coffee Partnership (NACP), Starbucks’ joint venture with PepsiCo. The role supports a $2B+ ready-to-drink (RTD) beverage business, helping bring new beverage innovation to market and shape the future of established and emerging brands. The position works with Starbucks and PepsiCo partners, drawing on consumer knowledge, go-to-market expertise, and Starbucks’ brand and beverage heritage.

The role is focused on developing and launching near-term RTD products, supporting a three-to-five-year innovation pipeline, and contributing to marketing and commercial objectives. The Brand Manager will collaborate with marketing, sales, and cross-functional partners on product development, consumer research, packaging, formulation, customer and consumer messaging, and go-to-market strategy.

Requirements

• Progressive experience in product innovation, brand management, marketing, retail, or strategy consulting (5–7 years).
• Progressive experience leading large cross-functional projects, particularly those with significant ambiguity, and gaining alignment with leaders at multiple levels.
• Progressive experience building or collaborating on consumer learning plans.
• Ability to synthesize consumer and sales data into strong, data-driven recommendations and strategies.
• Ability to balance multiple priorities and meet deadlines despite shifting scope.
• Clear and concise oral and written communication skills.
• Ability to work independently and as part of a team.
• Ability to resolve issues or debates across multiple stakeholders independently in most situations.
• Strong interpersonal skills.
• At least 3 years of experience in a role supporting marketing, brand management, or product management.
• At least 3 years of experience leading development of new or existing products or strategies from conception through implementation.
• Bachelor’s degree or four years of U.S. military experience in a related MOS/C.

Nice To Haves

• MBA.

Responsibilities

• Develop and launch near-term ready-to-drink products, including briefing, consumer learning plans, packaging graphics, and product formulation.
• Support development of the three-to-five-year innovation pipeline using macrotrends and consumer and business insights.
• Work with marketing and sales teams to develop customer- and consumer-facing messaging and influence go-to-market strategy.
• Influence and inspire internal and external cross-functional partners across Starbucks and PepsiCo.
• Lead or contribute to cross-functional projects and help gain alignment among stakeholders.

Benefits

• Medical, dental, and vision insurance.
• Basic and supplemental life insurance and other voluntary insurance benefits.
• Short-term and long-term disability.
• Paid parental leave.
• Family expansion reimbursement.
• Paid vacation from date of hire.
• Sick time accrued at one hour for every 25 hours worked.
• Eight paid holidays and two personal days per year.
• 401(k) retirement plan with employer match for eligible partners.
• Discounted company stock program (S.I.P.).
• Starbucks equity program (Bean Stock).
• Incentivized emergency savings and financial well-being tools.
• Upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
• Student loan management resources and access to other educational opportunities.
• Backup care.
• DACA reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level