Brand Manager I

McCormick & Company • HUNT VALLEY, MD

3d • $87,910 - $153,870 • Hybrid

About The Position

McCormick is seeking a Brand Manager (Product) to support the full Gourmet product portfolio. This role will be based at their Global Headquarters in Hunt Valley, Maryland, and will operate in a Hybrid (50/50) capacity. The Brand Manager will be responsible for end-to-end Brand Management, including forecasting, brand planning, project management, creative briefing, market research, performance analysis, pipeline strategy, innovation, and cross-functional leadership. The role has accountability across the entire Gourmet product portfolio, encompassing retail, Club, and E-commerce channels.

Requirements

• Bachelor’s degree in marketing, or related field
• Minimum of 3 years of demonstrated relevant skills and results in consumer-packaged goods marketing or closely related field
• Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities, and consumer communications
• Strong project leadership experience with ability to manage cross-functional teams and multiple projects
• Sound understanding of Marketing principles and practices (functional expert) and a basic knowledge in other areas including Sales, Finance and Supply Chain
• In-depth understanding of how own area integrates with other Marketing areas and with other functional areas such as Sales
• Deep understanding of the industry sector and competitive landscape
• Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external); often customer-facing; interactions with senior leadership
• Strong leadership, strategic thinking, communication, and teamwork skills

Nice To Haves

• MBA

Responsibilities

• Delivery on Gourmet P&L growth objectives
• Support the brand lead in the development and implementation strategy of Annual Brand Plans
• Identify and implement actionable growth initiatives through landscape assessments and manage product forecasting
• Provide strategic and tactical coordination across Demand Planning, Finance, Trade Marketing and other functional areas as appropriate to lead Integrated Business Planning
• Manage full product life-cycle including SKU rationalization, NPD business case development, and commercial strategy and implementation
• Fully understand competitive brand issues and provide action plans to address threats
• Prepare and deliver ongoing monthly business reviews (MBL) and quarterly Share Reviews, prepared for senior leadership
• Lead cross functional teams (project management) for a variety of project types including innovation launches and continuous improvement
• Provides analysis and recommendations relating to product offering, pricing, and channel strategy
• Monitors effectiveness of new item distribution and making recommendations for improvement when appropriate
• Develops and delivers strategic business recommendations to cross functional teams and senior leadership
• Support creative and media briefing, review and feedback with the Global Marketing team
• Exercises discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations

Benefits

• 401k
• health insurance
• paid time off
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level