Brand Manager - Cognac

Campari Group•New York, NY

1d•Onsite

About The Position

Campari Group is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, employing approximately 4,700 people. The company is the sixth-largest player worldwide in the premium spirits industry.In the role of Brand Manager, you will be the driving force behind the growth plans for our Cognac brands: Courvoisier and Grand Marnier. We are looking for a candidate who can take these brands, with a rich history and French legacy, and make them synonymous with culture in the US while managing full brand plans to drive commercial excellence. In collaboration with the Senior Brand Manager of Cognac, you will build brand plans for Courvoisier and Grand Marnier that meet the brands’ objectives. Both brands have relatively high awareness, however, the awareness is latent and there’s a need to reignite these brands to drive consideration and trial. You will lead full brand initiatives by leading conversations across all internal and external cross functional teams including but not limited to Agencies (AOR, Creative, Media, PR, XP, CRM) and Cross Functional Internal teams (Global, Trade, Sales, Media, PR, XP, CRM, Field Marketing). Working collaboratively with cross functional teams and leading multiple agencies to align stakeholders is a must. The ideal candidate will charismatically sell internal and external cohorts on the brand visions and execute plans for Courvoisier and Grand Marnier. This is a highly visible role leading the Cognac portfolio across the number one market in the world. This Brand Manager role will be based in New York City HQ.

Requirements

Strong business acumen skillset
Strong Commercial Execution mindset
Understanding of brand building blocks to drive different metrics across the brand funnel
Project Management experience with examples of managing timelines and deliverables
Experience galvanizing teams to get people aligned and excited to execute the brand plans
Experience managing A&P budgets and recommending shifts in budget to adhere to brand plans
Strong analytical mindset with experience creating data-driven recommendations leveraging a variety of sources (i.e. Nielsen, IWSR, VIP/iDig, Qual/Quant, etc.)
Ability to identify opportunities to recruit and retain consumers from competitive categories such as Liqueurs and Cognac
Experience executing brand plans across marketing and sales organizations
Agility to optimize and respond to learnings in real time to drive efficiencies
A Can-do attitude
Experience marketing to a Black American consumer and building brands in culture
5 + years in brand management with CPG experience.
BA/BS required.
Experience building brands with multicultural, Black American, and Hispanic consumer groups.
Previous experience managing agencies, talent, and internal cross functional teams.
Strong understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives.
Creative and enthusiastic thinker who can champion the brand and bring it to life.
Strong analytical skills, problem solving and financial/business understanding.
Strong ability to effectively present and communicate to leadership and cross functional teams.
Ability to build collaborative relationships, influence and work cross functionally.
Can distill consumer insights, competitive and category trends into areas opportunity leveraging strong judgement.
Thrives in an environment that is demanding and fast-paced, and able to adapt to changing situations.
Highly proficient in PowerPoint, Word, Excel, Data Analysis, Syndicated Research (i.e. Nielsen).
Ability to travel.

Nice To Haves

Experience in the 3 tiered system
A love of music, fashion, and travel
MBA preferred
Passion for hospitality, entertainment, and influencing culture

Responsibilities

Lead development of Brand Planning and Strategy across all areas of Brand Management to deliver value, volume and market share growth goals while building short and long term brand image and equity.
Diagnose key issues and opportunities facing your portfolio and develop multi-year strategies to address these for your portfolio of brands.
Lead annual integrated marketing and communication planning, serve as brand(s) owner to ensure consistent brand strategy across all marketing touchpoints
Have a deep understanding of the current and potential multicultural consumer, with an emphasis on Black American cognac drinkers, and translate the intel into a brand strategy and execution plan.
Partner with internal media, PR, XP teams to develop strategy recommendations while optimizing ROI.
Lead consumer activation plan across advertising, digital and social media, public relations, special events, sponsorships, and trade
Work with external agencies, internal support functions, Global and creative partners to develop advertising and creative content plans.
Work with our partners in Global Strategic Marketing, Commercial & Customer Marketing, and Sales to ensure that brand building activities are executed properly and on time.
Manage the execution of new products across the supply chain
Develop strong insights to action to inform the effective commercial selling stories, sales decks, sales sheets for execution
Ensure post recap learnings are incorporated into next best practices for future executions
Proactively manage and analyze the brand’s P&L including pricing analysis, promotional strategy, SKU management, and managing your A&P budgets to ensure efficiencies in the annual plan.
In partnership with our local Commercial teams identify opportunities for portfolio or geographic expansion and identify growth model to achieve goals.
Work with our Commercial teams to ensure that BTL efforts are focused on the appropriate areas to grow the brand across TTL touchpoints.
Proactively review and analyze a multitude of sources to keep track of business performance and identify gaps to fill for year end goals
Regularly track brand performance metrics for internal business reviews
Galvanize cross functional teams to excite and ignite energy around the brand plans
Gather input from cross functional teams to develop cohesive recommendations on brand strategy and execution
Provide clear direction to cross functional teams with regular check ins
Be the voice of the brand across the organization driving conversation and answering any questions that come up
Attention to detail on A&P budget management tracking on a regular basis
Lead monthly budget conversations with finance to guide the brands A&P spend
Manage PO / Invoices for all Brand Budget
Collaborate with Trade team to ensure holistic view of budget is accurate and on budget
Ability to manage multiple projects at a time keeping stakeholders on schedule for delivery
Attention to detail on timelines