Brand Identity Manager

1000 Wellstar Health System, Inc.•Marietta, GA

About The Position

The Brand Identity Manager is responsible for stewarding and refining the Wellstar brand across all channels, ensuring a consistent voice, visual identity, and audience experience. Reporting to the Director, Creative Strategy, this role leads the development and governance of brand standards for messaging, storytelling, content, and creative execution. The ideal candidate is an experienced content leader or integrated marketing professional with exceptional writing, editorial, and communication skills. This individual will shape how Wellstar communicates with patients, consumers, team members, providers, and community stakeholders by developing compelling brand narratives and ensuring consistency across various media and print outputs.

Requirements

Bachelors Advertising or Bachelors Art or Bachelors Design or Bachelors Business Administration/Management or Bachelors Marketing or Bachelors Other / Related Field
5 years additional - Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement.
Minimum 6 years Six-Ten years of progressively responsible experience in graphic design, brand management, creative services, or visual communications Required
Deep expertise in brand identity systems, graphic standards, typography, color theory, layout, and visual storytelling.
Strong understanding of brand governance and the ability to influence adherence across a large, decentralized organization.
Exceptional design sensibility and attention to detail
Advanced proficiency with industry-standard design and asset management platforms, including Adobe Creative Cloud and related tools
Strong project management, organizational, and prioritization skills
Excellent verbal and written communication skills, with the ability to articulate design concepts and brand standards to diverse audiences.
Ability to balance strategic thinking with hands-on execution
Skilled at building relationships and influencing stakeholders without direct authority
Knowledge of digital, print, environmental, and multimedia production processes
Commitment to continuous learning and awareness of emerging design, technology, and healthcare branding trends.

Nice To Haves

Certification or advanced training in Adobe Creative Cloud applications (particularly Illustrator, InDesign, Photoshop, and Adobe Experience Manager or related digital asset management platforms) preferred.
Experience or certification in design systems, user experience (UX), or digital accessibility standards preferred.
Accreditation or membership in professional organizations such as the American Institute of Graphic Arts (AIGA), the American Marketing Association (AMA), or the Society for Experiential Graphic Design (SEGD) preferred. Upon Hire Preferred
Minimum 3 years Demonstrated experience developing, implementing, and governing enterprise brand standards across multiple channels and audiences Preferred
Minimum 3 years Experience managing complex visual identity systems for large, matrixed organizations; healthcare, hospitality, consumer, or other service-oriented industries preferre Preferred
Minimum 3 years Proven success collaborating with senior leaders, creative teams, agencies, and cross-functional stakeholders to drive brand consistency and adoption Preferred
Minimum 3 years Experience overseeing digital asset management systems, design templates, and brand governance processes Preferred

Responsibilities

Lead the development, evolution, and governance of Wellstar’s brand identity system, including tone and voice, visual frameworks, templates, and asset libraries. Ensure the brand remains distinctive, contemporary, and aligned with organizational strategy
Establish, maintain, and enforce enterprise-wide brand guidelines across all marketing, digital, communications, and operational channels. Review materials and provide direction to ensure consistency and adherence to standards
Partner with marketing, communications, digital, service line, and operational leaders to translate business objectives into cohesive visual solutions. Serve as the organization’s primary advisor on brand standards and visual identity matters
Develop and manage brand toolkits, templates, digital asset libraries, and design resources to enable efficient and scalable execution across the system. Identify opportunities to improve processes and workflows
Create training programs, documentation, and communication plans that educate internal teams, agencies, and vendors on Wellstar's visual identity standards and governance processes
Monitor industry trends, emerging technologies, healthcare branding best practices, and competitive activity to recommend enhancements to Wellstar's visual identity system
Performs other duties as assigned
Complies with all Wellstar Health System policies, standards of work, and code of conduct.