Founding Brand Designer

Basis AI•New York, NY

6d•$150,000 - $210,000•Onsite

About The Position

Basis is seeking a founding brand designer to establish and own the visual identity of the company. This role involves translating an ambitious company and category narrative into a recognizable, trustworthy, and memorable visual identity. The brand needs to serve both customer-facing and technical aspects, catering to multiple go-to-market motions and buyer needs. The designer will shape the brand across various touchpoints including the website, launches, campaigns, customer stories, and visual assets. This is a strategic role requiring creative direction, challenging weak ideas, and a hands-on approach to design execution. The designer will build the design operating system at Basis, including a flexible brand system, clear standards, reusable templates, and AI-enabled workflows. Collaboration will be key, working closely with Marketing, Product, Sales, and Recruiting teams. As the company grows, the designer will guide external agencies, freelancers, and future design hires, ensuring brand quality and coherence. This is a high-ownership position for a designer with exceptional taste, strong business judgment, and the ability to navigate ambiguity to create a clear creative direction. The role is based in the NYC Flatiron office, requiring in-person attendance five days a week.

Requirements

5-8 years in brand design, visual design, or creative direction, ideally at a high-growth software, AI, fintech, or technical product company.
A portfolio of complete brand systems, not a collection of individual assets, that turned complex products and abstract ideas into distinctive creative concepts.
Exceptional taste in typography, composition, color, hierarchy, image direction, and visual storytelling.
Strong digital design skills and experience shipping responsive web experiences in close partnership with developers.
Experience building design systems, templates, standards, and workflows that flex across different buyers and motions without fragmenting into separate brands.
Strong creative judgment and the confidence to explain the idea, defend the decision, take feedback, and improve the work.
Technical curiosity and the ability to learn a complex product, buyer, and market quickly.
Portfolio link along with resume.

Nice To Haves

Category-Defining Brand Work: A visual identity that helped a company claim a distinct place in the market, not just look more polished.
Website Depth: Experience shaping a B2B website from narrative and information hierarchy through interaction and final visual design.
Campaign Concepts: Integrated ideas that traveled across digital, editorial, social, events, and sales surfaces without losing their force.
Editorial Taste: Reports, customer stories, and thought leadership that made complex material feel clear, useful, and worth reading.
System That Compounds: Every component, template, and workflow you ship makes the next project faster and stronger.
AI-Native Creative Practice: A thoughtful approach to using AI for exploration, production, and iteration without making the work feel generic.

Responsibilities

Own how the Basis brand shows up in the world.
Turn an ambitious company and category narrative into a visual identity that people recognize, trust, and remember.
Define the visual language that helps Basis stand apart from a crowded AI market without falling back on familiar AI tropes.
Shape the brand across website, launches, campaigns, customer stories, visual assets, and recruiting.
Move from concept to final file and make every touchpoint feel like one brand.
Set the creative direction, challenge weak ideas, and bring a point of view on what modern B2B design should become.
Stay close to the work: design the page, build the system, ship the campaign.
Build the operating system for design at Basis: a flexible brand system, clear standards, reusable templates, and AI-enabled workflows.
Know where consistency creates leverage and where the work should break the pattern.
Partner closely with the Head of Marketing, PMM, Content, Demand Generation, Customer Marketing, Product, Sales, and Recruiting.
Guide agencies, freelancers, and future designers, and protect the quality and coherence of the brand.
Build a consequential brand from the ground up.

Benefits

Premium Medical, Dental, and Vision coverage
Life Insurance
6 coaching & 6 therapy sessions through Spring Health
100% coverage of Wellhub Gold membership (access to gyms like Lifetime, SoulCycle, NYSC and wellness apps like Strava & Headspace)
Unlimited PTO
12 paid company holidays
Daily meal stipends
Fully stocked kitchen
$300 toward your custom desk setup
Pre-tax commuter benefits
401(k) retirement plan
Monthly office activities
Frequent optional team happy hours
Parental Leave