Brand Communications Manager

Hearst•Durham, NC

21h•$85,000 - $147,000•Hybrid

About The Position

First Databank (FDB) is seeking a Brand Communications Manager in its Marketing department. The role owns FDB’s brand voice and public narrative, including editorial planning, social presence, media relations, customer stories, and website editorial content. It leads cross-functional content programs to keep FDB’s story consistent, credible, and clinically accurate across channels. This is a hands-on role for an experienced brand and communications professional within a growing healthcare technology marketing team. The manager oversees vendor and agency relationships and leads content programs involving Product Marketing, Sales, Legal, Clinical, and Executive stakeholders. The role helps position FDB consistently as it expands from a drug knowledge provider to a clinical guidance partner. The position is based in the South San Francisco, California; Durham, North Carolina; or Carmel, Indiana office. It follows a hybrid model and requires onsite work at least three days per week.

Requirements

5–7 years of communications experience, including demonstrated ownership of cross-functional programs.
Strong B2B content and media track record, with demonstrated ownership across multiple channels such as web, social, media relations, and customer stories.
Vendor and cross-functional stakeholder management skills.
Excellent writing, editing, and editorial judgment, including the ability to use AI-assisted tools confidently under human review.
Ability to translate brand strategy into day-to-day editorial decisions and content standards.
Collaborative approach and strong cross-functional partnership skills across Product Marketing, Sales, Legal, and Clinical teams.
Experience managing vendor and agency relationships.

Nice To Haves

Healthcare or health-IT experience, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
Bachelor’s degree in communications, marketing, journalism, or a related field; equivalent experience is considered.

Responsibilities

Own brand voice, editorial planning, crisis communication, and FDB’s public narrative across social media, media relations, customer stories, blogging, and website editorial content.
Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risks to the Vice President of Marketing.
Manage day-to-day vendor and agency relationships and recommend vendor and messaging changes.
Lead cross-functional content programs involving Product Marketing, Sales, Legal, and Clinical stakeholders.
Guide responsible use of AI-assisted content tools by creating reusable brand controls, prompt libraries, templates, and factual-error review workflows, while keeping brand voice and clinical accuracy human-led.