Part-Time Brand Ambassador, DTLA

Lucid Motors • Los Angeles, CA

2d • Onsite

About The Position

Lucid is seeking a part-time Brand Ambassador for its DTLA Lucid Studio. The role focuses on creating strong first impressions and delivering a welcoming, elevated experience for every guest. As an initial point of contact, the Brand Ambassador sparks interest in Lucid, builds connections with customers, and introduces them to electric mobility. The position also supports customer engagement and daily studio operations.

The role is expected to involve 20–25 hours per week, with flexible availability that includes evenings, weekends, holidays, and extended holiday mall hours. Compensation is $23 per hour. Applicants must be at least 18 years old, have a high school diploma or GED, be authorized to work in the United States, and hold a valid driver’s license. Visa sponsorship is unavailable.

Requirements

• Exceptional interpersonal and communication skills.
• Passion for delivering outstanding customer experiences.
• Experience in a customer-facing environment, such as retail, hospitality, or food service.
• Patience, professionalism, and adaptability in a dynamic retail setting.
• Interest in electric vehicles and enthusiasm for building the Lucid brand.
• Flexible availability, including extended holiday mall hours, holidays, and weekends.
• At least 18 years old.
• High school diploma or GED.
• Authorization to work in the United States; visa sponsorship is not available.
• Ability to twist, bend, squat, reach, and stand for extended periods, with or without reasonable accommodation.
• Valid driver’s license with no suspensions within the past year. Drivers under 21 must have held a driver’s license for at least three years and successfully complete Lucid training upon hire.
• Ability to obtain appropriate state DMV licensing, where applicable.
• Where permitted by law, successful completion of a drug test and background check, including criminal records, as a condition of employment.

Nice To Haves

• Prior experience with a CRM tool such as Salesforce.

Responsibilities

• Welcome guests, answer general inquiries, and schedule test drives.
• Capture customer leads and interactions in the Salesforce CRM.
• Assess customer needs, including budget, preferences, and timing.
• Recommend suitable vehicles based on customer needs.
• Refer high-potential leads to Sales Specialists.
• Guide guests to the appropriate next step in their customer journey.
• Build knowledge of Lucid’s brand, vehicles, and services.
• Explain vehicle features, specifications, and pricing.
• Provide operational support, including order paperwork and clarity about order and vehicle status.
• Support studio operations, including opening and closing checklists.
• Ensure test-drive and showcase vehicles are clean, charged, and ready.
• Assist with facility needs, including refreshments and maintenance requests.
• Support day-to-day studio operations as needed.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life coverage
• Disability coverage
• Paid time off
• Paid holidays
• Paid sick leave
• 401(k) retirement plan
• Eligible employees may participate in Lucid’s equity program and/or a discretionary annual cash incentive program.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: High school or GED