About The Position

The Brand Ambassador drives brand awareness, builds relationships with dispensary accounts, and supports the sales team in meeting goals within the assigned territory. The role educates dispensary staff and consumers about product benefits, promotes brand visibility at events, and ensures visual merchandising standards are followed. It also involves gathering market insights, managing event logistics, and executing promotional strategies while maintaining professionalism, enthusiasm, and industry knowledge to support brand integrity and loyalty. The position is part-time. Workdays and shift times vary according to operational needs and location; evenings, weekends, holidays, and occasional overtime may be required. The role may require on-site presence for audits, team meetings, or cross-functional initiatives, and occasional travel for audits or state agency coordination. The position also requires travel to dispensaries and events in the assigned location, with the posting separately stating willingness to travel up to 100% of the time.

Requirements

  • High school diploma or GED.
  • At least 2 years of experience in marketing, sales, or event promotions, with a proven track record of success.
  • At least 1 year of experience in a public-facing event role, demonstrating effective customer interaction skills.
  • At least 1 year of experience in the legal cannabis industry.
  • At least 1 year of experience in a customer service or client-facing role.
  • Strong knowledge of cannabis products, their effects, chemistry, and market trends.
  • Exceptional verbal and written communication skills and ability to present information clearly to diverse audiences.
  • Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
  • Ability to engage consumers and budtenders to drive sales and meet marketing objectives.
  • Ability to work autonomously and collaboratively, and build relationships across departments.
  • Proficiency with basic computer programs such as Microsoft Office and Google Suite, and familiarity with social media platforms.
  • Customer-service orientation, positive attitude, enthusiasm for results, strong work ethic, punctuality, and reliability.
  • Ability to lift up to 50 pounds and navigate various event and dispensary environments.
  • Flexible availability, including weekends, afternoons, and evenings.
  • Willingness to travel up to 100% of the time to dispensaries and events in the assigned location.
  • Willingness to submit to a background check.

Nice To Haves

  • Cannabis event experience.

Responsibilities

  • Conduct in-store services, including event demonstrations, trainings, and Patient Appreciation Days at client dispensaries.
  • Learn the product line and communicate product benefits to dispensary staff and consumers.
  • Capture video and photo content during events for social media.
  • Drive product sales during demonstrations by educating budtenders and customers.
  • Oversee visual merchandising and product placement in dispensary accounts.
  • Lead budtender training sessions and administer assessments as needed.
  • Process invoices, track accruals, and prepare monthly reports for the marketing team.
  • Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
  • Plan and execute events aligned with brand objectives.
  • Ensure point-of-sale items and other marketing collateral are available and current.
  • Collaborate with marketing and sales teams to carry out promotional requests and strategies from management.
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