Part Time Brand Ambassador

Lucid Motors•Millbrae, CA

About The Position

The Part-Time Brand Ambassador works in a Lucid Studio and serves as an initial point of contact for guests. The role focuses on making a strong first impression, providing a welcoming and elevated customer experience, creating connections with the Lucid brand, and introducing customers to electric mobility. Brand Ambassadors also support daily studio operations and help guide guests through their customer journey. This part-time position generally involves 20–25 hours per week and requires flexible availability, including evenings, weekends, holidays, and extended holiday mall hours.

Requirements

  • Exceptional interpersonal and communication skills.
  • Passion for delivering outstanding customer experiences.
  • Experience in a customer-facing environment, such as retail, hospitality, or food service.
  • Patience, professionalism, and adaptability in a dynamic retail setting.
  • Interest in electric vehicles and enthusiasm for building the Lucid brand.
  • Flexible availability, including extended holiday mall hours, holidays, and weekends.
  • Must be at least 18 years old.
  • High school diploma or GED.
  • Authorized to work in the United States; visa sponsorship is not available.
  • Ability to twist, bend, squat, reach, and stand for extended periods, with or without reasonable accommodation.
  • Valid driver's license with no suspensions within the past year.
  • Drivers under 21 must have held a driver's license for at least three years and successfully complete Lucid training upon hire.
  • Ability to obtain appropriate state DMV licensing, where applicable.
  • Successful completion of a drug test and background check, where permitted by law, is a condition of employment for Lucid sales centers.

Nice To Haves

  • Prior experience with a CRM tool such as Salesforce is highly preferred.

Responsibilities

  • Welcome guests, answer general inquiries, and schedule test drives.
  • Capture customer leads and interactions in Salesforce CRM.
  • Assess customer needs, including budget, preferences, and timing.
  • Recommend suitable vehicles based on customer needs.
  • Refer high-potential leads to Sales Specialists.
  • Ensure guests are directed to the appropriate next step in their journey.
  • Build knowledge of the Lucid brand, vehicles, and services.
  • Explain vehicle features, specifications, and pricing to stimulate customer consideration.
  • Provide operational support, including order paperwork and clarification of order and vehicle status.
  • Support studio operations, including opening and closing checklists.
  • Ensure test-drive and showcase vehicles are clean, charged, and ready.
  • Assist with facility needs, including refreshments and maintenance requests.
  • Support day-to-day studio operations as needed.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life and disability coverage
  • Paid time off
  • Paid holidays
  • Paid sick leave
  • 401(k) retirement plan
  • Eligible employees may participate in Lucid's equity program and/or a discretionary annual cash incentive program.
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