Branch Rental Manager

Ryder Supply Chain Solutions•Leesport, PA

6d•$54,000 - $65,000•Hybrid

About The Position

The Branch Rental Manager will increase rental margin and revenue by maximizing vehicle utilization, controlling operational costs, and implementing an aggressive marketing strategy to anticipate future customer needs. This role is responsible for outside sales, customer retention, fleet management, daily cash logs, and the marketing plan. The manager will ensure operational efficiency at the branch through effective people development, including hiring, training, supervising, and motivating staff. The ultimate goal is to increase market share, profits, and overall rental growth.

Requirements

Bachelor's degree required in Business Administration or equivalent work experience in similar or related industry.
Five (5) years or more Rental or Sales experience required.
Three (3) years or more experience in Rental product line to include outside sales & rental counter supervision required.
Two (2) years or more experience managing others required.
Proficient in Microsoft Office environment – advanced required.
Complete understanding of marketplace conditions in order to maximize utilization of the rental fleet – advanced required.
Must possess a profound knowledge of rental operations and asset management – advanced required.
Valid driver's license required.
Ability to travel locally between the Wilkes-Barre, Scranton, and Reading, PA branches.

Nice To Haves

Strong preference for a true, face-to-face outside sales background (not phone or virtual sales).
A logistics/transportation industry background is a plus, including current or former Penske experience.

Responsibilities

Increase rental margin and revenue through maximum utilization of vehicles, controlling operational costs, and aggressive marketing.
Manage outside sales, customer retention, fleet management, daily cash log, and the marketing plan.
Ensure operational efficiency at the branch through effective people development (hiring, training, supervising, and motivating).
Set appointments with prospective customers and perform customer retention visits.
Perform customer reviews & surveys to determine satisfaction.
Overcome customer objections and sell the value of the product.
Develop fleet planning information with recommendations for Director of Rental.
Ensure rental contracts are properly completed.
Make certain that customers are being placed in a ready vehicle.
Act as custodian of cash and Rental Assets-Accounts Receivable.
Follow up on problems.
Analyze Fleet Management Reports to identify problem vehicles.
Check vehicles for physical damages, closing contract and extending it at correct number of days and miles.
Ensure maintenance and fleet appearance are at company standards.
Oversee new hire recruitment and selection.
Provide ongoing guidance, communication, and training to staff.
Execute Performance Appraisals, identifying and developing individual strengths and weaknesses.
Coordinate and maintain current accurate data within the company's marketing database.
Maintain and expand relationships with existing customer base.
Maximize rate opportunities within the marketplace.
Provide rental counter training and supervision.
Perform other duties as assigned.