Bilingual Social Media & Content Marketing Specialist

BruntWork

20h•Remote

About The Position

The Bilingual Social Media & Content Marketing Specialist will develop and execute social media strategies to build brand awareness, grow an engaged audience, and drive sign-ups and waiting-list registrations ahead of a platform launch. The role focuses on TikTok, Instagram, and Facebook, with initial audience development in the Chicago market and possible future expansion into Philadelphia, New Jersey, the Carolinas, and Atlanta. The specialist will create accessible bilingual content about credit challenges and alternative credit solutions, manage social accounts and community interactions, and use performance data to improve reach, engagement, and conversions. This is a long-term engagement of approximately 18 months, supporting the platform through launch and subsequent growth. The schedule is flexible and emphasizes content output, audience engagement, and measurable results rather than fixed daily hours. The stated schedule is 40 hours per week in the Irvine, California time zone. The posting describes the role as an independent contractor and notes permanent work from home. Health insurance coverage is available for eligible locations. Hourly pay will be established based on performance in the application process.

Requirements

Fluency in written and spoken English and Spanish, with the ability to create natural, engaging content in both languages.
Proven experience managing social media accounts for businesses, brands, or organizations.
Demonstrated experience creating, editing, and publishing short-form video content, including reels and TikTok videos.
Strong copywriting skills, including developing engaging captions, hooks, and calls to action.
Understanding of social media algorithms, organic reach, audience engagement, and follower-growth strategies.
Experience managing TikTok, Instagram, and Facebook accounts.
Strong understanding of social media trends, content formats, and platform-specific best practices.
Excellent written communication skills and attention to detail.
Ability to work independently, manage priorities, and consistently deliver high-quality content.
Strong organizational skills and ability to maintain a consistent content production and posting schedule.

Nice To Haves

Experience or familiarity with real estate, financial services, credit solutions, lending, or financial education marketing.
Experience marketing products or services to bilingual or multicultural audiences.
Experience developing social media strategies for pre-launch campaigns, new products, or growing businesses.
Familiarity with social media analytics and reporting tools.
Experience building organic audiences and converting social media followers into website visitors, leads, or registrations.
A portfolio demonstrating successful social media content creation, short-form video production, or measurable audience growth.

Responsibilities

Edit raw images and video footage into engaging short-form videos, reels, and social media posts.
Create educational, informative, and relatable bilingual content about credit solutions and the challenges faced by individuals experiencing loan denials.
Write captions, hooks, headlines, and calls to action in English and Spanish.
Adapt and repurpose content for TikTok, Instagram, and Facebook while maintaining consistent brand messaging, visual identity, and tone.
Develop and execute a social media content strategy focused on brand awareness, audience growth, and launch preparation.
Manage TikTok, Instagram, and Facebook accounts and maintain a strategic posting schedule.
Research trends, audience interests, and platform-specific opportunities; apply algorithm best practices to improve organic reach and engagement.
Develop market-specific content strategies, initially targeting Chicago, with potential expansion to Philadelphia, New Jersey, the Carolinas, and Atlanta.
Monitor comments, direct messages, and audience interactions, and respond professionally in English and Spanish.
Encourage audience participation and direct interested followers to the website landing page to support sign-ups and waiting-list registrations.
Build trust and credibility in communities affected by loan denials and develop strategies to attract, grow, and retain a relevant audience.
Create storytelling campaigns that communicate the platform’s purpose, value proposition, and benefits, and build awareness ahead of launch.
Monitor and report on follower growth, retention, reach, impressions, engagement, video views and watch time, landing-page clicks, sign-ups, and waiting-list registrations.
Identify successful content formats, topics, and campaigns and use performance insights to optimize future content and conversion strategies.
Provide regular updates on social media growth, content performance, and progress toward pre-launch objectives. The role is evaluated against measurable content, audience, reach, traffic, and registration KPIs.