Bilingual Content Creator (Social Media Specialist)

Norm Reeves • San Diego, CA

6d • Onsite

About The Position

Norm Reeves Toyota San Diego is hiring a Bilingual Content Creator (Social Media Specialist) to build the dealership’s social media presence from the ground up. This is an onsite role involving daily, real-time content creation across the dealership, featuring its people, guests, and community. The position reports to the Social Media Manager and works alongside the Social Community team, which handles comments and direct messages so the creator can focus on producing content.

The creator produces content for Instagram, Facebook, TikTok, and YouTube; writes platform-appropriate captions; and collaborates with the Social Media Manager on creative concepts and the content calendar. Content requires final approval before publication and must comply with the California CARS Act, FTC disclosure requirements, and Toyota brand standards. The role also involves coordinating shoots with dealership departments, helping colleagues feel comfortable on camera, organizing content assets and permissions, and monitoring trends and performance metrics.

Requirements

• 1–3 years of experience creating photo and video content for brands, agencies, or business social media accounts, with demonstrated growth in engagement and audience reach.
• Submit a portfolio or reel link with the application that includes short-form social content, a long-form YouTube video, and an event recap.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software.
• Strong smartphone photography and videography skills.
• Fluency with Instagram Reels, TikTok, YouTube Shorts, and current social trends.
• Experience with Canva, Microsoft 365, and a social media scheduling or project management platform.
• Strong writing, communication, organization, and time management skills.
• Ability to take feedback, meet deadlines, and manage multiple projects simultaneously.
• Willingness to learn dealership operations and the advertising rules that apply to auto dealers.
• Valid California driver's license and a clean driving record.
• Availability for occasional weekend events.
• Ability to stand for long periods and lift up to 30 pounds.

Nice To Haves

• Experience creating educational or explainer content.

Responsibilities

• Produce content for Instagram, Facebook, TikTok, and YouTube, including Reels, Shorts, and long-form YouTube videos.
• Write clear, engaging captions suited to each platform and audience.
• Collaborate with the Social Media Manager to develop creative concepts and execute the content calendar.
• Ensure content complies with the California CARS Act, FTC disclosure requirements, and Toyota brand standards.
• Work with team members across departments to create on-camera content and coach them to feel comfortable on camera.
• Coordinate with dealership departments to schedule people and vehicles for shoots.
• Maintain an organized content library and ensure talent releases, music licensing, and other content permissions are in place.
• Track social media trends and performance metrics to identify ways to improve engagement and reach.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Complimentary life insurance
• 401(k) matching
• Flexible spending account (FSA)
• Tuition reimbursement
• Paid time off (accrues)
• Supplemental hospital, accident, and critical illness insurance
• Discounts on vehicles, services, and parts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed