Beer Den Master

Lowes Foods•Mooresville, NC

About The Position

The Beer Den Master builds community, guest loyalty, and profitability by providing personal interactions that create genuine relationships and a brand-aligned experience. The role manages Beer Den supplies and draught beer inventory, maintains relationships with distributors, wholesalers, and brewery sales associates, and organizes events and tastings. It also supports beer sales, trains Hosts, maintains Beer Den equipment and presentation, and educates guests about products. The Beer Den Master follows applicable state laws and established standards for beer sampling, sales, purchasing, and growler preparation and filling.

Requirements

Working understanding of beer.
Familiarity with ALE laws governing the sale and purchasing of wine products, as stated in the posting.
Sales-minded, with effective communication, guest-service, and selling skills.
Friendly, outgoing personality.
Self-motivated and trustworthy, with the ability to adhere to guidelines.
Ability to work well with others.
Ability to read and understand information and directions.
Ability to communicate effectively with the Store Manager, DSD Receiver, and vendors.
Ability to bend, kneel, and stand for extended periods.
Ability to lift 30 pounds consistently and 60 pounds occasionally.
Must be at least 21 years old.

Responsibilities

Order and maintain appropriate inventory of Beer Den supplies and draught beer.
Build and maintain professional relationships with distributor and wholesaler partners and brewery direct sales associates.
Schedule events such as tap takeovers and conduct Beer Den tastings, in-store demonstrations, and promotions as needed.
Assist with inventory and follow practices outlined by the Manager of Financial Perpetual Inventory.
Train Beer Den Hosts and other store Hosts, as appropriate, on Beer Den operating procedures.
Perform routine Beer Den equipment maintenance, including line and faucet cleaning and minor repairs.
Drive packaged beer and growler sales by managing displays, coordinating inventory with distributors and wholesalers, and ensuring appropriate shelf and back-room stock, pricing, and product selection.
Complete a weekly communication piece for Beer Den guests, currently “What’s Tappening,” due every Wednesday at 5 PM.
Attend education and branding events scheduled by the Category Manager of Beer and Wine.
Educate guests about product attributes and provide guidance based on their needs and preferences.
Properly display, maintain, and use marketing and brand materials, including signage, prices, and flyers.
Maintain Beer Den sanitation and appearance; wash and prepare growlers according to established practices.
Follow state laws governing beer sampling, sale, and purchasing.
Fill growlers upon guest request according to established filling, sealing, and labeling standards.
Announce specials and sale information over the PA system.
Perform other duties as assigned by management.