Beer Den Master

Lowes Foods•Cary, NC

About The Position

The Beer Den Master grows community, builds guest loyalty, and maximizes profits through personal interactions and genuine guest relationships that deliver a brand-aligned experience. The role manages Beer Den inventory, supports sales and promotions, maintains equipment and sanitation, trains Hosts, and provides guests with product education and service. The Beer Den Master also follows applicable state laws and established procedures for beer sampling, sales, purchasing, and growler service.

Requirements

Working understanding of beer.
Familiarity with ALE laws governing the sale and purchasing of wine products.
Sales-minded, with effective communication, guest service, and selling skills.
Friendly, outgoing personality.
Self-motivated and trustworthy, with the ability to adhere to guidelines.
Ability to work well with others.
Ability to read and understand information and directions.
Ability to communicate effectively with the Store Manager, DSD Receiver, and vendors.
Ability to bend, kneel, and stand for extended periods.
Ability to lift 30 pounds consistently and 60 pounds occasionally.
Must be at least 21 years old.

Responsibilities

Order and maintain appropriate inventory of Beer Den supplies and draught beer.
Build and maintain professional relationships with distributor and wholesaler partners and brewery sales associates.
Schedule events such as tap takeovers and conduct tastings in the Beer Den, in-store demos, and promotions as needed.
Assist with inventory and follow practices established by the Manager of Financial Perpetual Inventory.
Train Beer Den Hosts and other store Hosts, as appropriate, on Beer Den operating procedures.
Perform routine Beer Den equipment maintenance, including line and faucet cleaning and minor repairs.
Drive packaged beer and growler sales by managing displays, coordinating inventory with distributors and wholesalers, and ensuring appropriate shelf and back-room inventory, pricing, and product selection.
Complete a weekly communication piece for Beer Den guests, currently “What’s Tappening,” due every Wednesday at 5 PM.
Attend education and branding events scheduled by the Category Manager of Beer and Wine.
Educate guests about product attributes and information and guide them according to their needs and preferences.
Properly display, maintain, and use marketing and brand materials, including signage, prices, and flyers.
Maintain Beer Den sanitation and appearance; wash and prepare growlers according to established practices.
Follow state laws governing beer sampling, sale, and purchasing.
Fill growlers upon guest request according to established filling, sealing, and labeling standards.
Announce specials and sale information over the PA system.
Perform other duties as assigned by management.