BDC Manager

Lithia & DrivewayFarmington Hills, MI
Onsite

About The Position

The BDC Manager is responsible for leading all customer acquisition, lead management, customer retention, and Service-to-Sales initiatives. This individual serves as the operational bridge between the BDC, Sales, Service, and dealership leadership while ensuring every customer opportunity is maximized. This is a high-impact leadership role responsible for managing 1,200–1,800 leads per month, driving lead conversion, increasing showroom traffic, improving customer retention, and holding the sales team accountable for CRM execution and follow-up.

Requirements

  • Strong leadership and communication skills.
  • Ability to quickly integrate into a fast-paced, high-performing dealership.
  • Highly organized, detail-oriented, and accountable.
  • Proven ability to coach and develop others using performance metrics.
  • Experience managing high lead volume in an automotive dealership.
  • High School graduate or equivalent, 18 years or older required.

Nice To Haves

  • Proficiency with VinSolutions, CarWars, Foureyes, vAuto, and dealership reporting tools is preferred.
  • Our ideal candidate isn't just a BDC manager—they're someone who can improve the overall health of our sales process by monitoring lead conversion, CRM compliance, customer retention, and Service-to-Sales performance while helping the sales team continuously improve.

Responsibilities

  • Manage and optimize 1,200–1,800 monthly sales opportunities.
  • Ensure timely lead response, follow-up, and appointment generation.
  • Monitor salesperson CRM activity, response times, and lead conversion performance.
  • Coach and develop the sales team on phone skills, follow-up, and appointment setting.
  • Partner with Service to drive Service-to-Sales opportunities and customer retention.
  • Track and report key performance metrics, identify trends, and recommend process improvements.
  • Maintain CRM accuracy and ensure dealership process compliance.
  • Communicate effectively with Sales, Service, Finance, and dealership leadership.

Benefits

  • Competitive pay
  • Medical, Dental, and Vision Plans
  • Paid Holidays & PTO
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs
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