B2C Marketing Manager, North America

Too Good To Go•New York, NY

6h•$85,000 - $95,000•Hybrid

About The Position

Our mission at Too Good To Go is to inspire and empower everyone to fight food waste together. At Too Good To Go, you’ll join a team that cares about developing strategic partnerships, making value-based decisions, and finding innovative solutions to the world’s food waste crisis. You’ll join an elite team to elevate our growth and collaborate daily with world-class minds—while doing work that’s both high-impact and deeply meaningful. As the Marketing Manager for North America, you will own the local strategy and execution of consumer-facing campaigns across the US and Canada. Sitting within the B2C Marketing Team, you will be the creative force that brings the Too Good To Go brand to life, inspiring both prospective and existing customers to join the food waste movement. In this role, you will bridge the gap between imaginative storytelling and analytical rigor. You will own your workstreams end-to-end, moving fluidly from high-level campaign concepting to tactical execution. Rather than settling for vanity metrics, you will look deep into the data to prioritize initiatives that drive true brand love, user acquisition, and measurable marketplace impact.

Requirements

3–5 years of hands-on experience in Brand Marketing, Campaign Management, or Consumer Marketing.
Experience within a high-growth B2C app or mobile-first marketplace is highly preferred.
A natural creative storyteller who instinctively understands how to bring a brand identity to life across digital and physical touchpoints.
Proven experience managing external creative agencies is a must.
Deep familiarity with modern consumer marketing channels, including influencer networks, owned social platforms (TikTok, Instagram), experiential activations, and community management.
You don't just report on vanity metrics; you are comfortable digging into the data to understand the true business impact of your campaigns and use insights to build your next strategy.
You can dream up big, innovative campaign ideas but are equally excited to roll up your sleeves, build briefs, write copy, and execute the work.
You are a self-starter who thrives when given total ownership of a project, while remaining a supportive, highly aligned team player within a complex global structure.

Responsibilities

Own the strategy, ideation, and end-to-end execution of high-impact, consumer-facing marketing campaigns that drive brand awareness and user adoption across North America.
Identify, pitch, and execute strategic partnerships and brand collaborations that amplify our mission and connect Too Good To Go with culturally relevant audiences.
Partner closely with external creative agencies and internal design teams to oversee production, ensuring all marketing assets and copy are exceptionally creative, on-brand, and localized for the North American market.
Scale and manage our influencer marketing program from end-to-end, including sourcing creators, negotiating contracts, briefing content, and tracking ROI.
Drive the overarching strategy for our owned social media channels, concepting highly engaging, viral-worthy content that highlights the value of saving food.
Oversee regional community management strategies to foster deep brand loyalty, turn casual users into brand advocates, and keep our audience highly engaged.
Serve as a key connective tissue across marketing verticals, collaborating daily with local and global teams—including CRM Marketing Managers, Partner Marketing Managers, Social Media Managers, and PR Managers.
Regularly dig into performance data to evaluate campaign health. Move beyond likes and impressions to measure how your workstreams impact core business metrics like customer acquisition, engagement, and retention.

Benefits

Agility & Autonomy
Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our NYC hub.
Global Mobility: The flexibility to work from abroad for up to 30 days per year.
Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.
Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life’s most significant milestones.
Holistic Wellbeing & Security
Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.
Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.
Active Lifestyle: Stay energized with monthly ClassPass credits and our dedicated bike mobility program.
Financial Future: Plan for long-term security with a 401(k) program, including an employer-matched contribution.
Community & Belonging
Global Connectivity: Engage with our international team through various Employee Resource Groups (ERGs), including P.R.I.D.E., Women in the Workplace, Global Majority Voices, and Functionally Diverse groups.
Vibrant Workspace: Experience a welcoming office environment with curated snacks, premium coffee, and regular team celebrations that foster a true sense of community.