B2C Marketing Associate

TMX Group•New York, NY

3d•$90,000 - $110,000•Hybrid

About The Position

VettaFi is a differentiated index provider, helping asset managers across the globe build and grow their product suites. With an industry-leading index platform, it partners with issuers to develop innovative investment solutions and bring them to market. Beyond that, its modern distribution solutions help clients scale products and achieve success. We are a nimble, collaborative team looking for a proactive B2C Marketing Associate to join us. Reporting to our B2C Marketing Manager, you will be a key player in executing the strategies that grow our audience and nurture VettaFi’s financial advisor and investor community. This is a "thinker-doer" role for someone who is excited about the intersection of marketing and finance. You will help us scale our reach into new markets, support the growth of our partner ETFs, and ensure our audience has the right information to make informed investment decisions.

Requirements

BA/BS degree in marketing, business, or related field.
3-5 years of marketing experience within financial services, asset management, or wealth management.
Familiarity with marketing tech stacks, including HubSpot, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.
Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long term objectives.
Ability to analyze performance data, identify patterns, and turn insights into next steps.
Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.
Thrives in a fast-paced environment and is ready to "roll up their sleeves" to get the job done.
Strong attention to detail and high quality of work.

Responsibilities

Assisting in the rollout of marketing campaigns designed to grow and retain our audience of investors, this includes supporting the build-out of our distribution capabilities in Canada.
Delivering high-quality user journeys that facilitate the investment decision-making process for our audience. You will play a key role in executing strategies that drive interest and support AUM growth for our partner ETFs.
Executing plans to increase participation in high-value distribution products, such as driving webcast registrations and boosting attendance for in-person events.
Partnering with the broader marketing team to ensure all campaign and program assets are created, approved, and deployed on time.
Monitoring engagement data and campaign performance, providing regular reports that help the team understand what is working (or not) and why.
Identifying opportunities to improve user journeys—whether through better email subject lines, clearer calls-to-action, or improved segmentation.