B2C Growth Marketing Specialist

Offsec Services

7d•Remote

About The Position

OffSec is seeking a B2C Growth Marketing Manager to build, execute, and optimize marketing campaigns across social media, lifecycle email, content marketing, and digital growth channels. This role is for a hands-on marketer who enjoys owning campaigns across multiple channels and using performance data to improve results. The ideal candidate is both creative and analytical, comfortable developing content and campaigns while also using data to understand performance and optimize future marketing efforts. The marketing team focuses on building meaningful relationships with our audience across multiple channels including social media, email lifecycle marketing, content, and community engagement. This role will partner with marketers responsible for brand, growth, and campaign execution.

Requirements

4–7 years of experience in B2C digital marketing, growth marketing, or lifecycle marketing
Experience executing marketing campaigns across social media, email marketing, or digital marketing channels
Experience managing and optimizing social media campaigns and content
Experience running email marketing or lifecycle campaigns
Strong writing and editing skills for marketing content
Comfort analyzing marketing performance and campaign metrics
Strong organizational skills and ability to manage multiple projects

Nice To Haves

Experience using Hubspot or a similar lifecycle marketing platform
Experience working with marketing analytics tools such as Google Analytics or Plausible
Familiarity with marketing tracking tools like Google Tag Manager
Experience collaborating with SEO or paid media agencies

Responsibilities

Build and optimize automated lifecycle journeys designed to increase "return learners" and reduce churn within our subscription products.
Manage newsletters, technical deep-dives, and community-driven communications that keep OffSec top-of-mind between certification attempts.
Utilize learner data to create personalized "next step" recommendations, guiding students from entry-level certs to advanced specializations.
Partner with Product Marketing to lead the B2C execution for new course launches and certifications, ensuring the community is primed and ready to "Try Harder."
Design and coordinate high-conversion marketing promotions, including holiday sales, bundle offers, and community contests.
Collaborate with brand and paid media teams to develop ad copy and creative assets that resonate with the individual cybersecurity practitioner.
Oversee "swag" distribution and prize fulfillment for community giveaways, ensuring a premium experience for winners.
Monitor full-funnel performance for the B2C segment, tracking key metrics like Retention Rate, Customer Lifetime Value (LTV), and Conversion-to-Purchase.
Partner with the Marketing Ops team to create a rigorous lead-with-data testing across email subject lines, landing pages, and promotional offers to identify what moves the needle.
Support marketing tracking and analytics implementation to ensure we have a clear view of which promotions drive the highest ROI.