Channel Marketing Manager – North America

Cricut•South Jordan, UT

2h•Hybrid

About The Position

Cricut empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time. This role involves developing and executing channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives. The Channel Marketing Manager will own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals, manage retail media activations, and collaborate with cross-functional teams. The position also requires managing product launch support, monitoring market trends, and serving as the primary marketing point of contact for assigned retail partners.

Requirements

Bachelor's degree is required (communications or marketing major preferred)
5-7 years of experience in channel marketing, retail marketing, or trade marketing, preferably within the consumer goods or electronics industry.
Keen understanding of consumer products as well as emerging consumer technologies
Strong analytical skills and an attention to detail
Excellent verbal and written communication skills
Self-directed, problem-solver
Excellent project management skills
A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively.
Highly organized with a keen eye for detail, ensuring nothing falls through the cracks.
A strong communicator and collaborator who can work cross-functionally with internal teams and external partners.
A problem-solver who thrives in a fast-paced, evolving environment.
You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
You set high standards. You take ownership, deliver quality, and hold yourself accountable.
You stay focused when things move fast. You prioritize what matters most and tune out the noise.
You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

Responsibilities

Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives
Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals
Manage retail media activations with partners such as Walmart Media Connect and Roundel, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness.
Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer
Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns.
Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making
Help partners put in place KPIs to measure marketing activities efficacy
Own weekly reporting of retailer sell-through and marketing executions.
Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives.