About The Position
We are seeking an experienced PPC strategist to work directly with our in-house team to advise on campaign strategies for our two B2B software brands, Crop.photo and Evolphin.com. Each brand serves a different audience and has a different deal size, requiring distinct campaign strategies. Our team handles positioning, messaging, design, and campaign execution, and we are looking for an experienced consultant to provide strategic input and help us make better decisions. This is a consultant role, not an agency engagement, and the work will be performed by the individual consultant.
Requirements
- Strong, hands-on experience with Google Search Ads and LinkedIn Ads.
- Prior B2B SaaS campaign experience.
- Must personally perform all work, with no employees or subcontractors.
- A 100% Upwork Job Success Score and meaningful work history.
Responsibilities
- Advise on Google Search campaign structure, keyword selection, and matching to search intent.
- Advise on LinkedIn targeting, including audience segmentation and targeting filters for each brand.
- Advise on funnel planning, including a three- or four-stage funnel with appropriate LinkedIn ad formats and offers for each stage.
- Audit existing ads and provide recommendations for improvement.
- Provide creative briefs for new creative or messaging needs.
- Monitor early results and recommend actions for optimization (stop, adjust, test, or scale).
Benefits
- Hourly engagement with potential for ongoing monthly advisory retainer.
- Flexible scheduling with short weekly calls and calls as needed.
- Opportunity to challenge thinking and influence strategy.
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What This Job Offers
Job Type
Part-time
Career Level
Senior
Education Level
No Education Listed
