PPC Manager (Meta Ads)

OnHires

18h • $45 - $50 • Remote

About The Position

A US marketing agency focused on helping dental practices attract new patients, particularly for clear aligner treatments such as Invisalign, is hiring its first Meta Ads Specialist. The specialist will take over campaign management and client communication from the founder, working directly with the founder and owning Meta Ads performance for US dental clients. The role starts with one client account and may expand gradually to as many as five current clients, each with monthly ad spend of approximately $1,500–$2,000. The agency is looking for someone who takes ownership of results and can grow into its go-to Meta Ads expert.

This is a fully remote, part-time role for 20–25 hours per week, Monday through Thursday. The schedule includes daily overlap with US Pacific time for client calls, ideally from 10 AM to 2 PM PT, with 9 AM to 1 PM PT also acceptable; remaining hours are flexible. Compensation is $45–$50 per hour under a B2B/independent contractor agreement. There are no benefits during the part-time stage. The role includes a 90-day trial with clear KPIs, starting with one client account, and may move to full-time after the trial depending on results and agency growth. The desired start is as soon as possible.

Requirements

• At least 5 years of hands-on Meta Ads experience, including building accounts and campaigns from scratch; candidates with 3–4 years may also be considered.
• Demonstrated lead-generation results for US local-service clients, with measurable results such as cost per lead, lead quality, and booked appointments.
• A structured approach to creative and audience testing.
• Hands-on experience setting up and troubleshooting tracking, including Pixel, Conversions API, lead events, and booking events.
• Strong spoken and written English for direct calls and reports with US clients.
• Willingness to learn, accept feedback, and adjust approach.
• Clear, reliable communication and an easy-to-work-with attitude.

Nice To Haves

• Experience in dental, clear aligner (Invisalign), or other healthcare lead generation.
• Agency experience managing several client accounts at once.
• Experience using AI tools such as Claude or ChatGPT to prepare clear reports.

Responsibilities

• Plan, launch, and manage Facebook and Instagram lead-generation campaigns for US dental practices.
• Set up new client advertising accounts from scratch, including Business Manager, pixel and tracking, and campaign structure.
• Research creative concepts, write and build ads, and conduct structured tests of audiences, offers, and creative angles.
• Optimize campaigns for a target cost per lead of $25–$50 and for consultations that are booked and attended, rather than only form submissions.
• Send each client a performance report every two weeks using existing templates.
• Respond promptly and clearly to ad-hoc client questions.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed