B2B Partner Marketing Strategy Lead - Health100

CVS Health•Wellesley, MS

1d•$67,900 - $199,144•Hybrid

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 helps organizations deliver more coordinated, personalized, and effective healthcare experiences. As Health100 expands its enterprise presence, we are building a focused partner and B2B marketing function to support strategic partnerships, drive platform adoption, and enable commercial growth across the healthcare landscape. Position Summary We are seeking a B2B Partner Marketing Strategy Lead to lead Health100’s partner marketing strategy across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners. This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. This individual will play a critical role in shaping how Health100 is positioned in the market, driving coordinated marketing efforts that support lead generation and pipeline growth, while ensuring Sales teams are equipped to effectively communicate value.

Requirements

5+ years of experience in B2B, partner, or product marketing
5+ years of experience developing partner-facing messaging, launches and sales enablement materials
4+ years proven ability to drive demand generation and support pipeline growth
4+ years of experience working cross-functionally with Sales and Product teams
3+ years displaying strong analytical and strategic thinking skills
3+ years demonstrating the ability to operate effectively in a highly matrixed organization
3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years experience) required

Nice To Haves

Experience in healthcare, technology or regulated industries

Responsibilities

Lead partner and B2B marketing strategy and execution
Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
Drive demand generation and pipeline growth
Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
Own sales enablement strategy and infrastructure
Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
Develop partner-focused messaging and materials
Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
Lead launches and commercial readiness
Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams
Incorporate commercial insights to strengthen strategy
Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness
Own measurement and performance tracking
Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes