Consumer Marketing Strategy Lead - Health100
About The Position
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 delivers clearer, more connected experiences for consumers at the moments that matter most. As Health100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.
Requirements
- 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior
- 5+ years proven ability to own and drive marketing strategy with measurable business impact
- 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
- 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
- 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
- 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment
- 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills
- Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required
Responsibilities
- Lead consumer marketing strategy and execution
- Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
- Drive consumer acquisition and engagement initiatives
- Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
- Define and scale lifecycle and engagement strategy
- Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
- Develop consumer-facing messaging, content, and strategic materials
- Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
- Lead launches and consumer readiness
- Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
- Own performance tracking and optimization
- Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
- Incorporate user and performance insights
- Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy
Benefits
- medical coverage
- dental coverage
- vision coverage
- paid time off
- retirement savings options
- wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
