Marketing Strategy Lead

GESA CREDIT UNION•Richland, WA

1d•$80,168 - $145,040•Onsite

About The Position

The Marketing Strategy Lead is responsible for leading marketing strategies across multiple, high impact business lines including priority portfolios critical to credit union growth. This role operates as a key strategic partner to business leaders and cross-functional stakeholders, shaping go-to-market strategies, informing growth initiatives, and planning within their specific area. They will serve as the product expert on marketing projects and guiding prioritization decisions through rigorous analysis of market trends, member behavior, and performance data. The Marketing Strategy Lead plays a significant role in advancing test-and-learning initiatives, evaluating growth opportunities within assigned portfolios, and translating insights into recommendations that influence strategic direction. This role exercises meaningful influence in multiple lines of business.

Requirements

Bachelor’s degree with emphasis in Business Administration, Marketing, Finance, Economics, Business Analytics, Management, Communications, or related field is required; equivalent experience may be substituted in lieu of a degree
Minimum seven (7) of progressive experience in strategic marketing, product, or business-line marketing, go-to-market strategy, or enterprise marketing roles
Three (3) plus years’ experience supporting multi-product or portfolio-level growth initiatives; market expansion or pilot-to-scale experience preferred
Demonstrated ability to lead strategic marketing planning within a multi-business or portfolio environment and influence decisions through insight-driven recommendations
Strong strategic and critical thinking capabilities with the ability to translate complex ambiguous challenges into actionable marketing strategies
Ability to exercise independent judgement, develop a well-supported point of view and constructively challenge assumptions in partnership with senior leaders and executives
Proven skill in synthesizing market research, performance data, and competitive intelligence into insights that guide prioritization and optimization
Advanced proficiency in using analytics and performance metrics to evaluate effectiveness and inform test-and-learn strategies
Strong executive-ready communication and storytelling skills, with experience influencing AVP, VP, and Executive stakeholders
Solid understanding of member behavior, growth strategies, and market dynamics within financial services or similarly regulated environments
Strong prioritization and decision-making skills within fast-paced, evolving portfolios
Demonstrated success leading through influence, aligning cross-functional teams and external partners toward share strategic outcomes

Nice To Haves

Experience with CRM platforms, analytics tools, and marketing automation systems strongly preferred

Responsibilities

Lead strategic marketing partnership for multiple assigned products, services or business lines, develop deep understanding of priorities, growth opportunities, and key challenges
Lead the development of integrated marketing and go-to-market strategies that align business objectives, member needs, and credit union growth goals, including support for new or expanding markets
Develop and maintain strategic marketing plans, roadmaps, and executive‑ready materials aligned to brand standards, credit union priorities, and business‑line objectives
Drive cross‑functional collaboration across product, digital, operations, analytics, and member experience teams to ensure cohesive strategy development and execution
Translate market research, member insights, performance data, and competitive intelligence into clear strategic guidance that informs positioning, campaign development, and portfolio-level decisions
Represent Marketing in business‑line planning and prioritization forums, contributing insights and recommendations that shape sequencing and resourcing, Establish success measures and evaluate marketing effectiveness across assigned channels and initiatives identifying future growth targets
Serve as a subject matter expert for assigned products, service, and markets by monitoring competitive, economic, and regulatory dynamics and recommending strategic adjustments to product positioning, pricing, strengths, and potential changes.
Lead complex initiatives with limited supervision, managing scope, dependencies, stakeholder alignment, and agency or vendor partners to deliver outcomes on time and within agreed parameters
Provide strategic insight, recommendations, and reporting to senior marketing leadership (AVP, VP), supporting alignment, prioritization, and decision-making across the portfolio
Coordinate internal communication and change management partners to support organizational awareness and readiness for major initiatives, pilots, or growth efforts