Senior Lead, Channel Strategy – Partner Marketing

Salesforce•Chicago, IL

4d•Hybrid

About The Position

Salesforce is seeking a strategic, data-driven Senior Manager of Channel Strategy to join their Partner Marketing Experiences team. This role will be responsible for defining how Salesforce reaches and engages its partner audience, ensuring communications are respectful of the partner's time, address their unique challenges, and foster a sense of community. The position requires a blend of analytical thinking and creative instinct to optimize partner communications and maintain the martech stack. It's a high-visibility role that drives partner communications at scale during significant moments in the Salesforce partner ecosystem.

Requirements

6–8+ years of marketing experience, with a strong focus on channel strategy and distribution.
Proven expertise in email marketing (Marketing Cloud Account Engagement or equivalent) — including segmentation, automation, A/B testing, and performance analysis.
Demonstrated proficiency using AI tools to improve marketing efficiency, personalization, or content at scale.
Strong analytical skills with the ability to translate data into clear, actionable insights.
Comfort operating in a fast-moving, ambiguous environment — ability to make real-time calls, pivot quickly, and keep campaigns on track under pressure.
Excellent stakeholder management skills — ability to coordinate across teams while influencing without authority.
Ability to 'Learn Out Loud' by experimenting with new tools and documenting wins for the team.
A track record of experimenting with 'un-automatable' marketing tactics — like surprise-and-delight moments or high-touch community building — that defy standard digital patterns.

Responsibilities

Define and execute channel distribution strategies for key partner marketing messages across email, Partner Community, Slack, social, Salesforce.com, and other emerging channels.
Partner closely with the PMM team to translate campaign strategy, messaging, and positioning into effective channel execution.
Contribute to messaging frameworks and positioning, bringing a PMM sensibility to how content is packaged and delivered across channels.
Orchestrate stakeholder alignment, navigating complex needs and competing priorities to ensure a unified, non-fragmented voice to partners.
Translate AI-synthesized channel performance data into optimization strategies, adopting a 'fail fast' mentality.
Own and manage the martech tools that power partner communications (including Marketing Cloud Account Engagement), ensuring they are configured, integrated, and operating effectively.
Stay ahead of industry trends, AI-powered tools, and platform innovations to bring fresh thinking to the channel approach.
Drive the team’s AI engine by updating AI notebooks and documentation, sharing hero prompts, and replacing manual execution with automated approaches.
Serve as the Ethical Guardian of AI-driven content, ensuring every automated interaction maintains brand integrity, cultural nuance, and the 'Salesforce touch'.