Channel Marketing

Samsung • Plano, TX

1d • Onsite

About The Position

This role focuses on developing and executing channel marketing strategies for the team in Plano, Texas. This role will collaborate with cross-functional teams to drive demand-generating marketing programs and ensure best-in-class customer experiences. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Requirements

• Bachelor's degree in marketing, business, communications, advertising, or a related field.
• 8-10 years of experience in channel marketing or demand generation.
• Strong project management and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

• MBA or advanced degree in business or marketing.
• Experience in the consumer electronics or telecommunications industry.
• Familiarity with CRM, social media, and digital media marketing.
• Strong communication and collaboration skills for working in a dynamic, matrixed organization.

Responsibilities

• Develop and execute demand-generating marketing programs for the mobile product portfolio in collaboration with wireless carriers, cable operators, and retailers.
• Create integrated go-to-market strategies and comprehensive advertising materials for product launches and sustain campaigns.
• Work with brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
• Leverage marketing development funds to create innovative sales-generating marketing tactics.
• Collaborate with cross-functional teams to ensure alignment with Samsung brand standards and communication priorities.

Benefits

• Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives
• MBO bonus compensation, based on company, division, and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level