Partner Marketing Lead

Zipline•South San Francisco, CA

3d•$180,000 - $220,000•Onsite

About The Position

Zipline is seeking a Partner Marketing Lead to build and scale the company's partner marketing function. This role will transform partnerships into a strategic growth channel by developing scalable programs, managing partner marketing relationships, and executing integrated initiatives that benefit both Zipline and its partners. As Zipline's partner ecosystem expands, there is an increasing need for co-marketing support, launch campaigns, community activations, customer acquisition programs, and partner-led growth initiatives. This position will establish the strategy, structure, and execution necessary for consistent and large-scale partner activation. The Lead will collaborate with Commercial, Community Engagement, Marketing, and Communications teams to create programs that utilize partner audiences, channels, and resources to boost awareness, customer acquisition, and partner growth. While the Commercial team manages business relationships, this role will oversee the marketing relationship with partners from strategy to execution. This role is suited for an individual capable of building both systems and relationships, viewing partnerships as a scalable growth engine for the business.

Requirements

7+ years of experience in partner marketing, strategic partnerships, business development, growth marketing, or related fields.
Proven experience building and scaling partner marketing or co-marketing programs.
Strong track record of developing external relationships and leading cross-functional initiatives.
Experience creating integrated marketing campaigns that drive measurable business outcomes.
Experience leveraging partnerships to drive awareness, customer acquisition, or business growth.
Ability to build structure and process in fast-moving, ambiguous environments.
Excellent communication, negotiation, and stakeholder management skills.
Strong analytical mindset with experience defining KPIs and measuring program performance.
Ability to balance strategic thinking with hands-on execution.
Experience working across multiple teams and managing competing priorities.
A bias toward action, ownership, and collaboration.

Responsibilities

Develop and own Zipline's partner marketing strategy, operating model, and success metrics.
Create repeatable frameworks for partner activation, campaign planning, measurement, and reporting.
Establish processes that enable partner marketing to scale across markets, partner types, and business objectives.
Build the foundation for a long-term partner marketing function that grows alongside the business.
Develop co-marketing initiatives that help partners achieve their business objectives while driving Zipline growth.
Create integrated campaigns focused on awareness, customer acquisition, launch support, and community engagement.
Identify opportunities to leverage partner audiences, channels, and resources to increase impact and efficiency.
Ensure partnership programs create measurable value for both Zipline and its partners.
Develop strategies that turn partner-owned channels into scalable acquisition and awareness drivers.
Own the marketing relationship with strategic partners, serving as the primary point of contact for partner marketing strategy, planning, and execution.
Build trusted relationships with partner marketing, communications, and business leaders.
Identify opportunities to expand collaboration and unlock new growth initiatives.
Act as a trusted advisor who helps partners achieve their goals while advancing Zipline's objectives.
Align partner marketing plans with both partner priorities and Zipline business goals.
Partner closely with Commercial, Community Engagement, Brand, Growth, and Communications teams to bring partner initiatives to life.
Support new market launches, local growth initiatives, community programs, and strategic campaigns.
Create systems for intake, prioritization, planning, and execution across partner requests.
Ensure partnership opportunities are integrated into broader marketing efforts.
Help establish a clear operating model for how partnership opportunities are evaluated, prioritized, and executed across the organization.
Identify selective opportunities with new categories of partners that can expand Zipline's reach and impact.
Evaluate opportunities across sports, community organizations, consumer brands, cultural institutions, and other strategic organizations.
Develop scalable activation models that can be replicated across markets and partner types.
Bring creative thinking and fresh ideas that help Zipline reach new audiences and unlock incremental growth.