B2B Field Marketing Specialist

HF Sinclair•Dallas, TX

5d•Hybrid

About The Position

It’s an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is currently seeking for an experienced and creative B2B Marketer in Dallas, TX, to enable our sales team to enhance our existing distributor relationships and grow our distributor network. This is a hybrid role which primarily focusses on strategic elements while at the same time is responsible for the implementation of certain tactical elements. This person will be the Brand Sales Team's focal point and main representative with our distributor community with the aim of enhancing our Distributor Value Proposition. This role also encompasses the management and growth of our fleet fuel card program.

Requirements

A minimum of five years of on-the-job experience specifically related to the job are required.
Self-starter with drive and ability to achieve planned objectives.
Strong creative, organizational, analytical and communication skills, both written and verbal.
Ability to create mutual respect with peers and a positive work environment.
Advanced ability to perform a variety of assignments as they relate to performing assigned petroleum product marketing, and effectively executing sales opportunities and multi-tasking.
Working knowledge of Microsoft products.
Advanced interpersonal skills with the ability to effectively communicate with others, both written and verbal communication, advanced reading and writing skills.

Nice To Haves

7+ years of professional marketing experience
5+ years of B2B marketing experience
Working with agencies to implement ABM campaigns that deliver positive ROI
Creating successful campaigns with Salesforce Pardot or similar B2B email marketing platform
Managing trade show booth planning, implementation and events
Working with and growing fleet card or credit card programs
Working with distributors or franchisees of all sizes to grow each other's businesses
Experience in petroleum products is preferred.
An understanding of supply and distribution and refining procedures preferred.
Proficiency with Salesforce (or similar CRMs), marketing automation platforms, and MS Office/Google Workspace.
Foundational graphic design skills (Adobe Creative Cloud) are usually a plus.
Experience working with Agile methodology and ways of working
Strong relationship-building abilities, a strategic growth mindset, and the ability to travel across the business footprint.
Ability and willingness to relocate.

Responsibilities

Create and market our Distributor Value Proposition (DVP)
Implement Salesforce Marketing Cloud and create ABM campaigns to retain and attract new distributors to our network
Manage our strategy for and participation at industry trade events such as NACS, WPMA and SIGMA and deliver qualified leads for sales
Manage our fleet card program with our 3rd party WEX
Develop and implement Co-Op Advertising program
Create and publish Distributor communications
Support local and regional promotion and grand opening program development
Create relevant and impactful Marketing Materials to enable our Sales team to engage with distributors
Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion