B2B Marketing Specialist - Franchise Development

Purpose Brands, LLC•Woodbury, MN

1d•$70,000 - $80,000•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a B2B Marketing Specialist - Franchise Development to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. The Marketing Specialist will manage the development and execution of key marketing strategies and tactics to support our domestic Franchise Development teams as we grow our franchise network. The Marketing Specialist will support the Sr. Director, Global B2B Franchise Development Marketing in all aspects of paid, owned and earned marketing to create interest in, and consideration of, our four franchise brands – Anytime Fitness, Orangetheory Fitness, Waxing the City and The Bar Method - with prospective franchisees. This includes creating awareness and consideration of the franchising opportunities with our brands, driving leads to our Franchise Development sales team, and supporting their engagement with leads as they move through the funnel and into a signed Franchise Agreement. The Marketing Specialist will work with the Sr. Director, Global B2B Franchise Development Marketing, the Franchise Development team, and collaborate with the Purpose Brands Marketing department as well as external agency and freelance partners. This is a unique opportunity for someone interested in franchise development, marketing and health & wellness!

Requirements

Experience in a marketing or advertising department or agency, handling a variety of different projects
Inherent sense of personal responsibility and ownership
Strong attention to detail and the ability to manage and prioritize multiple projects and deadlines in a fast-paced environment
Excellent written and verbal communication skills
Results-oriented, driven to deliver agreed-upon outcomes amidst changing priorities and resourcing
Strategic thinker with an ability to learn and grasp new concepts and move quickly
Flexible and adaptable, comfortable with ambiguity and change
Continuous optimizer of process, practices and the status-quo
An understanding of how franchising works
Keen mind and eye for what creative design and marketing content will be compelling to a potential franchisee/entrepreneur
Ability to move work forward independently
Technical skills to execute marketing tactics and pull reporting in digital platforms (i.e., CRM, LinkedIn, etc.)

Nice To Haves

Experience working with sales or development teams and/or on lead gen marketing projects a plus
Experience with presentation preparation and email platforms, CRMs and/or Adobe Suite products a plus

Responsibilities

Assist Director, B2B /Franchise Development Marketing in all aspects of marketing support of Franchise Development team
Oversee project management of all active projects, building project schedules and managing budgets
Manage approvals of creative work product, routing through internal departments and giving feedback to external partners.
Independently develop or update creative for digital or print franchise development marketing materials as needed
Participate in and support weekly agency status calls and monthly executive business performance meetings
Plan and manage trade shows & events, working with our team and the event/venue to successfully execute the event, handling all required communications and documentation
Lead all franchise development broker marketing efforts including digital & print marketing materials and collateral to support broker events
Develop and execute targeted email marketing for all four brands including campaign setup in the CRM system and content development
Develop and execute weekly LinkedIn content calendar for Purpose Brands account and all four brand accounts
Assist internal team and PR agency in facilitating earned media opportunities with franchisees for all four brands
Secure, update and promote all 3rd party franchising awards/badges and listings
Assist in reporting & analytics of paid, owned and earned marketing, measuring performance and capturing and sharing key results
Build strong relationships with both internal and external partners as well as franchisees
Other lead-generation and lead-nurture tactics, as assigned