AVP, Marketing, Credit Cards and Enterprise Loyalty

TD•Toronto, ON

1d•CA$155,000 - CA$215,000•Onsite

About The Position

Canadian based role leading Enterprise Loyalty, Credit Cards Loyalty and Account Management/Customer Engagement. Responsibilities & Accountabilities: Provides leadership and oversight for the development, management and execution of marketing plans, that drive business growth with TD's Proprietary Loyalty Program (TD Rewards), development of Enterprise Loyalty strategy and Marketing leadership with key Loyalty Partnership across the cards business (Air Canada, Expedia, Amazon, Starbucks, and Uber) as well as business development activities Owns development & management of marketing plans and associated business sponsored marketing budgets Works closely across Marketing Practices, leads the development, budget allocation & delivery of integrated campaigns and in so doing, is responsible for media/advertising strategies, creative delivery & performance tracking for the business (integrated campaigns include paid, owned and earned tactics). Partners closely with business and external partners to delivery on business OKR's Provides oversite to strategy kickoffs within marketing (target, offer, timelines, budget) in compliance with Marketing process and governance control requirements Applies the Brand to all aspects of marketing and is the key resource for the business on the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience Develop marketing talent that are enterprise assets for the organization

Requirements

10+ years of Marketing experience, with deep knowledge of marketing/brand strategies, digital marketing and a demonstrated ability to apply them.
Able to manage and coach through; budget, project management, creating integrated campaigns, developing marketing strategies and plans, results reporting, analysis and problem solving.
Live the TD Way
Experience in Marketing Agile ways of working
Strong strategic skills to translate business objectives into marketing strategy.
Strong ability to design, execute and deliver leading marketing communication
Data and analytically focused and digital acumen
Financial acumen (understanding marketing outcomes driving P&Ls)
Strong stakeholder management, communication and influencing skills
Ability to recognize and build talent, Empowering coach
Agility in a time of great change
Building common purpose
Resilient and versatile
Enterprise thinking

Responsibilities

Provides leadership and oversight for the development, management and execution of marketing plans, that drive business growth with TD's Proprietary Loyalty Program (TD Rewards), development of Enterprise Loyalty strategy and Marketing leadership with key Loyalty Partnership across the cards business (Air Canada, Expedia, Amazon, Starbucks, and Uber) as well as business development activities
Owns development & management of marketing plans and associated business sponsored marketing budgets
Works closely across Marketing Practices, leads the development, budget allocation & delivery of integrated campaigns and in so doing, is responsible for media/advertising strategies, creative delivery & performance tracking for the business (integrated campaigns include paid, owned and earned tactics).
Partners closely with business and external partners to delivery on business OKR's
Provides oversite to strategy kickoffs within marketing (target, offer, timelines, budget) in compliance with Marketing process and governance control requirements
Applies the Brand to all aspects of marketing and is the key resource for the business on the brand.
Understand end to end customer journeys and support the business to deliver the brand through customer experience
Develop marketing talent that are enterprise assets for the organization