Product Manager, Credit Cards

Momentum Financial Services Group•Toronto, ON

10d•CA$115,000 - CA$130,000•Hybrid

About The Position

Momentum Financial Services Group (MFSG) is seeking an experienced and results-driven Product Manager to support the performance and growth of its credit card portfolio. This role is primarily focused on driving customer acquisition and early activation, while also supporting performance across the full customer lifecycle, including engagement and retention. The Product Manager will work closely with partners across marketing, operations, and retail to influence and deliver on key drivers at each stage of the customer journey. They will oversee key aspects of the product experience—from design and customer journey through to operational execution and financial outcomes—within a fast-paced retail financial services environment. This role requires strong problem-solving skills, with the ability to identify root causes, implement corrective actions, and continuously improve performance across the business. MFSG is committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology, aligned with principles like Canada’s Artificial Intelligence and Data Act (AIDA).

Requirements

Proven experience in customer acquisition, activation strategies, and funnel optimization.
Strong analytical skills with the ability to perform root cause analysis and translate insights into actionable recommendations.
Experience working closely with retail teams (store associates, Store Managers, District Managers) to drive performance.
Hands-on experience diagnosing performance issues and implementing corrective actions in a fast-paced environment.
Strong understanding of digital and retail acquisition channels, including campaign performance and optimization.
Ability to work cross-functionally across marketing, product, operations, and analytics teams.
Experience monitoring and managing KPIs, with a focus on driving measurable business outcomes.
Strong communication and stakeholder management skills, with the ability to influence across all levels of the organization.
Highly results-oriented with a bias to action and ability to manage multiple priorities.
7+ years of experience in financial services, with a focus on credit cards, lending, payments or retail banking.
Bachelor’s degree in Business, Finance, or a related field

Responsibilities

Own and drive key portfolio performance levers, with a focus on customer acquisition and early activation.
Drive customer acquisition strategies in partnership with marketing and retail, including campaign development, targeting, and channel optimization across retail and digital.
Own and continuously optimize the end-to-end acquisition funnel, from top-of-funnel applications through to approval and activation.
Oversee and optimize welcome offers, SPIFFs and promotional strategies to ensure strong acquisition quality and early customer behavior.
Analyze funnel performance to identify drop-offs, diagnose root causes, and implement data-driven recommendations to improve conversion, approval rates, and early customer engagement.
Drive customer engagement strategies to increase spend per active account, leveraging the loyalty program and partnering closely with Marketing, Retail and Operations to deliver targeted campaigns and offers.
Identify opportunities to enhance ongoing customer engagement through data-driven insights, optimizing usage behaviors across the lifecycle.
Collaborate with cross functional teams to support ongoing spend stimulation initiatives, including credit limit increases (CLIs) and loyalty accelerator programs, ensuring alignment with portfolio performance objectives.
Work closely with retail teams, including store associates, Store Managers, and District Managers, to drive in-store performance and execution.
Lead initiatives to improve frontline effectiveness, including training, tools, messaging, and incentive alignment.
Translate data and frontline insights into clear actions that improve business outcomes and customer experience.
Drive operational execution by improving processes, reducing friction in the customer journey, and enhancing the in-store and digital experience.
Operate effectively in a fast-paced retail environment, managing multiple priorities while maintaining a strong focus on results.